Research and Markets(http://www.researchandmarkets.com/research/8c6fcb/point_of_sale_hard) has announced the addition of the "Point of Sale Hardware Market 2007-2010" report to their offering.

Business benefits such as increasing efficiency, productivity gains, control over operations increasing the productivity of serving staff, fine-tuning of business model and return on investment are driving demand for Point of Sale (POS) hardware. Further, replenishment markets, wherein companies are looking to replace legacy systems offer potential opportunities for next generation advanced POS hardware.

In addition, EMV compliance - Europay/MasterCard/Visa standard for chip-embedded cards - is expected to drive EMV compatible POS systems particularly in emerging markets.

The report forecasts the market size of POS hardware over the period 2007-2010. Further, the total market is segmented into various geographic regions and verticals. The report also presents markets size for major countries in various regions. In addition, the report identifies major selling drivers for the POS hardware for the major verticals.

This report can help IT vendors identify target geographies and verticals. Further, the identified sales drivers can be used to penetrate the identified vertical or increase current share of the customer's wallet.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of the author's in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

• Market Size & Forecast
• Geographic Segmentation
• POS Hardware Market in Americas
• Americas - Market Size by Country
• POS Hardware Market in APAC
• APAC - Market Size by Country
• POS Hardware Market in EMEA
• EMEA - Market Size by Country
• Vertical Segmentation
• POS Hardware Market Size by Vertical
• Sales Drivers by Verticals
• Retail
• Banking, Financial Services, Insurance
• Wholesale
• Government
• Transport
• Other Reports in this Series

List of Exhibits

• Exhibit 1.1: POS Hardware Market Size and Forecast 2007-2010 (In $ million) Exhibit 2.1: POS Hardware Market Segmentation by Geography (2007) Exhibit 2.2: Americas POS Hardware Market Size 2007-2010 (In $ million) Exhibit 2.3: Americas POS Hardware Market Size by Country (2007) Exhibit 2.4: APAC POS Hardware Market Size 2007-2010 (In $ million) Exhibit 2.5: APAC POS Hardware Market Size by Country (2007) Exhibit 2.6: EMEA POS Hardware Market Size 2007-2010 (In $ million) Exhibit 2.7: EMEA POS Hardware Market Size by Country (2007) Exhibit 3.1: POS Hardware Market Segmentation by Vertical (2007) Exhibit 3.2: POS Hardware Market Size by Vertical (2007)

For more information visit http://www.researchandmarkets.com/research/8c6fcb/point_of_sale_hard