LOS ANGELES, CA -- (Marketwire) -- 07/06/09 -- Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that the Board of Directors has confirmed its plans to transition the Company to a fully reporting company listed on the OTC Bulletin Board (OTCBB). The Board's intent is to provide the highest level of corporate accountability and visibility for Muscle Flex, as well as significantly expand the market for the Company's stock. At present, Muscle Flex Inc. is a "Current Filer" on the Pink Sheets.

Muscle Flex Inc. is committed to providing its shareholders with greater accessibility to current information affecting their investment in the Company. A move to the OTCBB would require Muscle Flex Inc. to issue regular SEC-mandated filings, such as quarterly financial reports, along with communicating other material developments in a timely fashion.

"We welcome the opportunity to opt into a regulatory environment, which adds to our integrity and viability as an investment. Despite the recent wave of companies de-listing from NASDAQ and the OTCBB markets, Muscle Flex, Inc. is successfully growing its business and taking steps to be listed on a larger, national stock exchange. By becoming a fully reporting company, Muscle Flex will be able to attract a more sophisticated and broader audience of individual and institutional investor, as well as increase our financing options," said Danny Alex, CEO of Muscle Flex.

Companies that trade on the Pink Sheets are not obligated to provide shareholders with timely or consistent information as to their financials, share issuance or other material changes. Alex commented, "We want to increase transparency as much as possible now and in the future. Until a listing on the OTCBB occurs, Muscle Flex will continue trading on the Pink Sheets and keep the financial community up-to-date with our progress through press releases and voluntary filings that are available at www.pinksheets.com."

Muscle Flex Inc. is exploring a number of avenues to list its shares to trade on the OTCBB. The Muscle Flex Board is hopeful that it will be successful in completing a successful listing on the OTCBB in the near future.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

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