STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS -- (Marketwire) -- 07/06/09 -- Electrolux have launched a unique dining experience which allows up to 12 people to host their own lunch or dinner party encased in a glass room on the rooftop of the Palais de Tokyo in Paris. Launching on June 5th it will be open for 12 months, where a resident chef will be combining art with food to develop a truly unique dining experience. Combining a cookery school below the restaurant, people can express themselves by creating food with a view of the Eiffel Tower and then share a rare dining experience with friends. http://www.art-home-electrolux.com/

Everyone is invited to dine at the Palais de Tokyo although it is expected to quickly become a celeb spot. All bookings will be conducted via the website which has been developed by LBi. Electrolux will also be auctioning some of the tickets via the website to the highest bidders, with the revenues going to charity.

The partnership with the Palais de Tokyo was created by the French event agency Vaudoo. LBi and Vaudoo then partnered to position Electrolux as a brand that enables consumers to express themselves through the Art Home concept. LBi were responsible for the strategy, user experience, design, ePR, CRM, digital media, mobile and social media elements. This ambitious concept marks a continuing trend for brands to create genuine believable consumer experiences in place of advertising.

Tom Poynter, Client Partner at LBi said "this is a fantastic example of where LBi wishes to engage with brands that embrace digital and have a vision that is aligned with our proposition of "Building Believable Brands" online."

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

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