Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered, and entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate. So it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength. The latest expansion of its wide-ranging technical program is the addition of two brand new tracks for its biggest-ever event, 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, in the Santa Clara Convention Center, Santa Clara, CA.

"SOA in the Cloud" - The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.

In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote:

"Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."

"RIAs in the Cloud" - Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.

Our aim with each new International Cloud Computing Conference & Expo is to showcase breakout sessions from members of every layer of the Cloud ecosystem. The submission process is 100% online and the submissions URL is here. (Closing date July 15, 2009.)

By adding these two tracks to the program we help ensure, through an intense and carefully chosen program of technical and strategic breakout sessions, that attending delegates will leave the 4th International Cloud Computing Conference & Expo with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.

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