EAST LANSING, Mich., July 28, 2009 - Tendenci (www.tendenci.com) online management software has gained a high profile customer in higher education. Michigan State University's Student Services Advancement Office has launched a new Tendenci-powered Web site, www.spartanpartners.msu.edu. The new site is focused on attracting partners and donations to enhance the University community. 

Tendenci is developed and marketed by Schipul - The Web Marketing Company (www.schipul.com).

With Tendenci software, the Spartan Partners Web site enables students, alumni and friends of the MSU community to explore various programs, volunteer their time, reconnect with friends and make donations online. The site utilizes Tendenci's searchable membership management functionality and online calendar and event management capabilities.

"As a new office, we are growing and adjusting our information and featured fundraising projects constantly, and Tendenci provides the flexibility we need," said AnnMarie Linkley, director of development with MSU's Student Services Advancement Office. "Tendenci allows us to easily adjust the content to meet the needs of our programs and alumni, and allows us to explore creative new projects for a reasonable cost."

Tendenci's automated search engine optimization capabilities make the Spartan Partners Web site is easy to find through search engines. Tendenci's integrated online photo album allows MSU's team easily upload and manage photos depicting the outcomes of their programs, such as the recent Alternative Spring Break Program trip to New Orleans during which students donated a week of service.

Tendenci enables site administrators to quickly create and distribute e-newsletters. Site users can also subscribe to be alerted to updates through the integrated Really Simple Syndication (RSS).

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.