Many things the article says are true, but when it comes to innovative new services like the AR app, the author offers no solution to the fragmentation problem we all face in mobile.
Only companies that aim to have a extremely innovative, first mover kind of image, will go this way, because those apps won’t reach beyond the platform they were created for (e.g. iPhone). Of course, the iPhone has reached a critical mass in some markets (mainly US), but I’d share Google’s analysis, that even Google won’t be rich enough to support apps for all the different platforms out there.
Even though client apps will always be reasonable for some scenarios, I believe in more powerful browsers that connect to native phone apps like the camera and will enable browser-based AR services, very soon.
About Robert Demmer Robert Demmer is a marketing and communications professional with more than ten years experience in ICT including: business consulting, communications, community engagement, marketing and advertising. After six and a half years at Sun Microsystems as a Senior Marketing Manager for Software Developer Tools he recently joined IDC as Senior Program Manager for IT Services and still continues various consulting engagements.
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