SYS-CON MEDIA Authors: PagerDuty Blog, Michael Jannery, Pat Romanski, Elizabeth White, Liz McMillan

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Zynga’s FarmVille Becomes Largest and Fastest Growing Social Game Ever

Zynga (www.zynga.com), the largest developer of social games, announced today that its wildly popular FarmVille game is the largest and fasting growing social game in history with more than 11 million daily active users. Since its launch on June 19th, 2009, FarmVille has attracted more than 1 million new daily active users a week, on average.

FarmVille is a light, fast and fun game where players create and manage their own virtual farm. Like all Zynga games, FarmVille lets you play, invest and express by plowing, growing and harvesting a variety of crops for money and game points. Players also have options to invest in their farms by purchasing fruit trees and farm animals such as pigs and cows, and compliment their crops with other farm assets such as barns, windmills and greenhouses. Nurturing the farm is the key to success for players and their network of fellow farmer friends--those who tend their crops diligently will see their farms flourish and their bank accounts swell. Players’ friends are a key element of success in FarmVille.

“FarmVille demonstrates the huge market potential of social gaming – in just 9 weeks the game has become a cultural phenomenon,” said Mark Pincus, founder and CEO of Zynga. “No other application has achieved what this game has in such a short amount of time. Who would have guessed that FarmVille is now the biggest online game in North America and quickly becoming the biggest online game in the world."

“FarmVille’s growth is nothing short of spectacular and a clear indicator that we have a winning formula for giving players around the world a virtual farming experience that they truly enjoy,” said Mark Skaggs, VP and GM of Zynga’s Social RTS studio. "By combining the best elements of social gaming, with people’s instinct to nurture, we’ve created an incredibly fun, wholesome and rewarding experience.”

About Zynga

Zynga is the largest social gaming company with 27 million daily users and 93 million monthly users. Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Tagged, Yahoo! and the iPhone, and include FarmVille, Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, and Scramble. The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel. Zynga is headquartered at the Chip Factory in San Francisco. For more information, please visit www.zynga.com.

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