Barefoot, co-author of social media marketing eBook "Friends With Benefits" (soon to be available in hardcopy) will discuss real-world case studies and entertaining stories illustrating his seven deadly sins of marketing in the social web, giving you the fundamentals of how to utilize social media to your benefit.
Attendees will learn from the painful experience of others to avoid online marketing pitfalls and implement best practices when working with social media. By applying the wisdom gained from this session, attendees will fool-proof their online & social media marketing campaigns and almost certainly avoid becoming the laughing stock of the web.
"Marketing in the social web isn't rocket science, but it can be quite nuanced," says Barefoot. "Until you come to grasp the subtleties of responsibly doing business on channels like Twitter and Facebook, you can feel a little like an awkward high school freshman. The trick is not to commit social media faux pas and seriously damage your brand--the web has a long, long memory."
Marketers, communicators, public relations practitioners and advertisers should attend this session to learn how to avoid social media faux pas and campaign killers.
Who: Darren Barefoot, Capulet Communications speaks to CMA Calgary
What: The Seven Deadly Sins of Social Media Marketing
Where: Fairmont Palliser Hotel, Calgary
When: September 30, 2009 11:30 AM
Why: Learn social media marketing
About Carmen Gonzalez Carmen Gonzalez is the co-founder, president, Chief Operating Officer of SYS-CON Media. Under her leadership, the company was named by Inc 500, three years in a row, among the fastest growing 500 privately held companies in North America. She has been with SYS-CON since 1994.
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