Social Media on Ulitzer

The Canadian Marketing Association, Calgary Chapter (CMA Calgary) will host a luncheon event "The Seven Deadly Sins of Social Media Marketing" featuring prominent author, speaker, and marketing consultant Darren Barefoot on Wednesday September 30, 2009 at the Fairmont Palliser Hotel.

Barefoot, co-author of social media marketing eBook "Friends With Benefits" (soon to be available in hardcopy) will discuss real-world case studies and entertaining stories illustrating his seven deadly sins of marketing in the social web, giving you the fundamentals of how to utilize social media to your benefit.

Attendees will learn from the painful experience of others to avoid online marketing pitfalls and implement best practices when working with social media. By applying the wisdom gained from this session, attendees will fool-proof their online & social media marketing campaigns and almost certainly avoid becoming the laughing stock of the web.

"Marketing in the social web isn't rocket science, but it can be quite nuanced," says Barefoot. "Until you come to grasp the subtleties of responsibly doing business on channels like Twitter and Facebook, you can feel a little like an awkward high school freshman. The trick is not to commit social media faux pas and seriously damage your brand--the web has a long, long memory."

Marketers, communicators, public relations practitioners and advertisers should attend this session to learn how to avoid social media faux pas and campaign killers.

Who: Darren Barefoot, Capulet Communications speaks to CMA Calgary

What: The Seven Deadly Sins of Social Media Marketing

Where: Fairmont Palliser Hotel, Calgary

When: September 30, 2009 11:30 AM

Why: Learn social media marketing