Hong Kong, Sept 17, 2009 - (ACN Newswire) - The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced that Subhash Chandra, the Chairman and Founder of Zee Entertainment Enterprises in India, will be a keynote participant in the CASBAA Convention 2009 in Hong Kong on November 4th.

Chandra, a change-making pioneer for India's booming pay-TV market, will feature in an "In Conversation" segment of the Convention 2009 programme with Steve Marcopoto, President of Turner International Asia Pacific.

According to CASBAA, Zee Entertainment Enterprises helped to spearhead the Indian television miracle which now has more than 500 million viewers worldwide. Analysts have long described Chandra as 'Starting to think where others stop'.

With 28 pay-TV channels inIndia and network distribution in more than 167 countries plus investments in DTH, cable operators, newspapers, theme parks and movie theatres, Subhash Chandra will provide unique insights into the development of the Indian media and telecoms market.

Subhash Chandra will top a bill that already includes Ronnie Screwvala, CEO and Founder, UTV Software Communications and Lalit Modi, Chairman & Commissioner of the wildly popular Indian Premier League (IPL) cricket series. "This will be a trulyspectacular week in Hong Kong," said Marcel Fenez, the Chairman of CASBAA.

Capped by a Bollywood themed CASBAA Charity Ball, the Convention 2009 will also feature an in-depth plenary session examining the Indian TV market of today and tomorrow for subscription and advertising supported services. Tony Worthington, Global Head of TMT, Standard Chartered; Anurradha Prasad, Chairperson, BAG Network; Jagjit Singh Kohli, MD and CEO, Digicable Network; Rahul Johri, SVP & GM, Discovery Networks AP and Jagi Mangat Panda, MD, Ortel Communications will be among the panelists.

The CASBAA Convention 2009 is supported by more than 100 sponsors and partners including the Commerce and Economic Development Bureau (CEDB) of the HKSAR Government; AGBNielsen Media Research; Al Jazeera; Arianespace; AsiaSat; Bloomberg Television; Celestial Movies; CNBC Asia; Comcast Int'l Media Group; Discovery Networks AP; Disney-ABC Int'l TV; Eurosport; GlobeCast; Harmonic; HBO Asia; Invest Hong Kong; MEASAT Satellite Systems; MGM Channel; NDS Group Ltd; Newtec; Qualcomm MediaFLO Technologies; Oracle Communications; Paul, Weiss, Rifkind, Wharton & Garrison; Playboy TV Int'l; PricewaterhouseCoopers; SES World Skies; Sony Pictures Television; Synovate; TigerGate Entertainment; Trace; Travel Channel; Turner Int'l and TV5MONDE.

For more details and registration for the Convention 2009, please visit www.casbaaconvention.com. About CAASBA

The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television (Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES WORLD SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here. For more information, please visit www.casbaa.com.

Source: CAASBA

Contact:

Rita Vannithone 
Director Marketing & Communications, CASBAA 
Tel: +852 2854 9940 
Email: rita@casbaa.com

Helen Shek 
Manager Communications, CASBAA 
Tel: +852 2854 9943 
Email: helen@casbaa.com