Netbiscuits, a web software platform for the creation, publication, and monetization of mobile websites, today announces the launch of a mobile couponing solution. The new “Messaging and Couponing Tool”, which will go live in October, allows the creation of SMS-based mobile coupons that enable Netbiscuits customers to deliver couponing campaigns to their end customer base the most easy and (cost-) effective way. Coupon messages can seamlessly be combined with and linked to interactive mobile web content and services, marketing campaigns, and m-commerce sites.

The new solution offers two ways of coupon delivery. It allows end users to request coupons by sending a SMS with a keyword that can be openly defined by Netbiscuits customers. In return a response SMS with a coupon code is sent out. Furthermore the tool facilitates Netbiscuits users to send SMS messages to a subscriber list, which can be set up on the Netbiscuits platform. Each outgoing SMS contains a dynamically generated coupon code.

Netbiscuits’ mobile couponing solution permits the creation of static, incremental, and random codes consisting of numeric, alphabetic, or alphanumeric characters and optional static pre- and postfixes. This design supports maximum flexibility to meet customer requirements.

Coupon expiration dates can be added to the SMS text in order to make end users aware of the limited lifetime of a campaign. The expiration date can either be fixed or variable and will automatically be added to the coupon message. In case of fixed expiration the validity ends at a certain day and time. A variable expiration means that the validity ends after a configurable period of months, days, hours, or minutes after individual coupon delivery. Both options can be openly defined and allow the selection of international time zones and various localized date patterns.

Coupon codes will be stored in the Netbiscuits database for reporting purposes and to facilitate future extensions like the coupon code validity check and invalidation, the delivery of coupons in various barcode formats and the upload of coupon codes generated by customers.

Currently Netbiscuits’ Messaging and Couponing Tool is available in UK, Germany, France, Australia, and the USA. Messaging service providers connected to the tool include mBlox, Ericsson IPX and Sybase365. Additional markets will be supported soon.

“Netbiscuits’ new couponing solution was created upon request of one of our biggest international customers”, says Michael Neidhoefer, CEO of Netbiscuits. “It allows the set up and execution of mobile couponing campaigns and services the most easy and cost-effective way. Providing our software platform for mobile websites as a service online, it was an obvious decision for us to give all Netbiscuits customers access to this fantastic new tool. It will enable new marketing campaigns and help leverage the monetization of mobile web sites and services.”