Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the company is doing with Wheels TV and eBay Motors to provide a new, video-based consumer shopping service for people looking for pre-owned vehicles (POV). The three companies have teamed to offer buyers five minute video reviews of about 200 make/model/year automobiles for sale on the eBay Motors site. The POV reviews are produced in co-operation with J.D. Power and Associates and include EPA mileage estimates as well as crash test videos on top of the J.D. Power ratings. The key aspect of this project are the analytics being supplied by Ooyala to help eBay Motors tune the video placements as well as evaluate how much impact the videos are making toward pre-owned car sales.
About John Gauntt John du Pre Gauntt is the founder of Media Dojo, a blog focusing on the intersection of cloud computing and digital media/marketing. Previously, he was senior mobile analyst for eMarketer, where he covered mobile media and mobile marketing. He founded several research and communications firms focused on mobile technology, and worked on marketing research projects for LME Ericsson, NTT DoCoMo, Google and PricewaterhouseCoopers. Gauntt was also a business editor for The Economist Group in London and a corporate trainer for Matsushita Electric Corporation in Osaka, Japan. He holds a MS in Information Systems from the London School of Economics and a BA degree in English and American literature from the University of Tennessee-Chattanooga.
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