Google Latitude: A location update

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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Google Latitude: A location update

By: Bill Roth

Aug. 4, 2009 04:00 AM

I recently wrote about the notion of Location as the new element of identity. I have since started playing with Google Latitude. It is a more formal version of the MoosTrax app I wrote about, but it is also harder to use.

Don't get me wrong, the Mobile App I used on my Blackberry Bold is great, but the web version is really hard to use. I have to get through what seems like 2 different kinds of validation. I realise that there are security concerns around giving up your location, but I am not worrted about this. If I do not want people to know where I am, I'll turn the app off. Also, I have to click my way to getting a code snippet written for me. All of this appears in an iframe with I found hard to use on my personal Joomla site.

That notwithstanding, the mobile app is sufficiently cool to warrant my continued usage. I will post an update after I run it through some more paces. You can see an example of the Google Latitude on my home page.

Read the original blog entry...

About Bill Roth
Despite his technical education, Bill Roth is VP of Marketing at Nexenta in Silicon Valley. He is formerly the Vice President of the BEA Workshop Business Unit. Prior to this he was Chief Technical Evangelist for Epiphany. With over 20 years in this industry, he has played numerous product marketing, product management and engineering roles at companies like Sun, Morgan Stanley, and GSI Commerce. He was recently named one of the World's 30 Most Influential Cloud Bloggers.