Setting up an ECommerce Site for Cheap

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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Setting up an ECommerce Site for Cheap

By: Bill Roth

Sep. 15, 2009 10:14 PM

Here are some thing to think about when you set up an eCommerce site cheaply, and how to consider doing it:

1. Get a shopping site provider like Shopify.com. I will send you some of their competitors tomorrow so you can compare.
2. Sign up for your gmail account.
3. Once you get a site, you will need to sign up for:
a. Google Webmaster Central (For making sure your site is crawled by Google)
b. Google Analytics (for watching your site)
c. Google AdWords (For advertising)
d. Blogger account (for the blog)
e. Twitter/Facebook accounts for fan and discount pages.
f. Set up a Yahoo Site Explorer site
g. Who will do you email marketing? (I recommend MailChimp for simplicity)
4. You will also have to consider the following:
a. What are you important keywords?
b. Who will write content for your blog?
c. How much can you spend on ads? Where and who do you want to target?

Read the original blog entry...

About Bill Roth
Despite his technical education, Bill Roth is VP of Marketing at Nexenta in Silicon Valley. He is formerly the Vice President of the BEA Workshop Business Unit. Prior to this he was Chief Technical Evangelist for Epiphany. With over 20 years in this industry, he has played numerous product marketing, product management and engineering roles at companies like Sun, Morgan Stanley, and GSI Commerce. He was recently named one of the World's 30 Most Influential Cloud Bloggers.