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Drool, Britannia? Is the UK Failing the Cloud?
By Roger Strukhoff
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Jan. 8, 2012 11:38 AM EST
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The Power of a Brand

By: Rebel Brown
Oct. 15, 2009 12:09 AM

All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. I have always been a huge Apple fan, and they'd let me down. I shared my story on this blog, hoping I'd been fair and balanced in the telling. The post attracted quite a few responses - both public comments and private emails.

Everyone found a way to support Apple.

I was puzzled. I reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.  It was clear to me. 

Then I saw more comments, each different in its 'excuse', yet every one supporting Apple. WOW. It was a trip.  Some were pro-Apple, some anti-ATT, some forgiving of Apple and not-so-much-so of ATT. Check out some of the common themes. I added my reality in italics just to make it more interesting.

  • That's what happens when you have a high demand product and limited supply.  iPhone 3Gs' are readily available. Pretty much anywhere. ATT had 6 in the store of my model and color.
  • ATT service sucks more than their network. ATT offered to 'waste a' $700 phone so I wouldn't be out of service for 4 days. I personally like their cellular service and have been with them for 10 years.
  • That's ATT's system problem not Apple's. Not what the folks at both companies told me. But more importantly, not the point.  I paid Apple for a service (fast shipping) that I wasn't going to receive. They treated me poorly when I pointed that out. That's the crux of the matter.

Then there was my favorite.

"If you would have just been patient and accepted the shipping delay and lived with your Palm for the week it would have been pretty easily solved.  Your lack of patients and the whole immediate satisfaction thing is annoying and difficult to always cater to."

Say what?  I paid for fast shipping, and I did it for a reason. My Palm is rebooting faster than I can dial a number. Palm users know what that means.  Bye Bye phone. Plus, I paid for a service and Apple wasn't going to deliver it.

When you have a great brand, you can get by with a lot.

Apple proved that to me yet again yesterday.  When you have a strong brand, you can make mistakes and refuse to acknowledge them, you can inconvenience your customer and they will keep on coming back for more.  They’ll even make  up excuses for you –just to keep you on the pedestal – whether you deserve to be there or not.

Hat's off to Apple for that power.  I love it. Don't we all wish we had that brand power?  Yet, in reality I'm kinda glad we don't.

Think what it would mean to customer service standards:)

____________________

On a personal note, my iPhone arrived today. Well, part of it did. I signed the FedEx release form, left it by the door. Apple shipped 2 packages, FedEx had one signed form. So they left one of the boxes and took the other, leaving me another form to sign.

This just gets better, doesn't it?  But - my iPhone was in the box, and I love it already! I set it up and played a bit. SO COOL. Then the big step – I synchronized with my Outlook Contacts.  Opened the phone window and there they were. SIX copies of each contact, without a phone number to be found.

Here we go again...


Read the original blog entry...

Published Oct. 15, 2009— Reads 762
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About Rebel Brown
For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more.

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