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Drool, Britannia? Is the UK Failing the Cloud?
By Roger Strukhoff
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Jan. 8, 2012 11:38 AM EST
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“Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it”

By: Sharon Drew Morgen
Oct. 15, 2009 09:19 AM

HERE IT IS!

3d-DLS

I’m proud to announce the launch of my seminal work, my most prized issue (after my wonderful son, of course), and the gift I am here to offer. In this book, I think I’ve finally found the voice to do that – to write about change, and decisions and serving. It’s taken a few books to get here, but I believe I’ve finally learned how to say what has been in my head for decades.

This book is good. I’ve said what I wanted to say. I am proud that I wrote it. And now it’s yours to enjoy.

Writing this book – like writing any book – is a journey. Along the way, I met some amazing people and made many, many new friends. I’ve made one or two enemies, had one or two arguments, learned to love a handful of interesting people of all ages, began collaborations with new people and companies and partners. I’ve cried and screamed, giggled and passed out from exhaustion. And it’s been a helluva ride, more than with any other book I’ve written.

I now pass it over to you. Please enjoy it, start conversations about it, write about it, and use what’s in it to serve others and create the collaborations that will help the world heal.

This book is seemingly a ’sales’ book, but the systems/change material in the book is applicable in any relationship or change process. Please let me know what you think, or contact me with (simple) questions (I can’t answer the harder ones with brief emails. Sorry.). Together, we can bring in new skills into sales, and figure out, together, new ways to use the material – in technology that makes decision choices more available, or in recruitment to make sure both candidate and company know for certain, how to hire the exact right person, or questionnaires to gather the consumer’s criteria rather than just information, or… What fun is that!

Thank you all for your care and your respect over the past few months. You’ve read while I’ve played in the rain in Scotland, wanted to do bad things to my proof reader, introduced you to colleagues, and danced with my shoes off. And I’ve possibly offered a few cogent ideas occasionally. Now you get to read the results of my work during that time. And now it will be a great joy to stay in touch as I move to a personal ’implementation stage’ and go back again to training folks in how to DO Buying Facilitation®, give some keynotes…. or whatever!

Let’s not lose touch. Let’s keep the dialog going about this unchartered territory outside of the sales purvue. Let’s change our expectations of what’s necessary and possible. Let’s put the new material into the ‘typical’ set of sales skills and change the field. In fact, why don’t we just set about to change the world.

And then I can keep having fun! Enjoy!

Sample Chapters | www.dirtylittlesecretsbook.com
Testimonials | Table of Contents | Purchase Book

Consider purchasing the bundle: Dirty Little Secrets plus my last book Buying Facilitation®: the new way to sell that influences and expands decisions. These books were written to be read together, as they offer the full complement of concepts to help you learn and understand Buying Facilitation® - the new skill set that gives you the ability to lead buyers through their buying decisions.

Currently Amazon.com is not selling books outside of the US, but we are fulfilling all non-US orders here.

Related posts:

  1. Why Buyers Can’t Buy And Sellers Can’t Sell
  2. “Dirty Little Secrets” launches tomorrow: 3 more secrets unveiled
  3. “Dirty Little Secrets” Does the Field Really Need a New Sales Book?

Read the original blog entry...

Published Oct. 15, 2009— Reads 267
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About Sharon Drew Morgen
Sharon Drew Morgen is the visionary and thought leader behind Buying Facilitation® the new sales paradigm that focuses on helping buyers manage their buying decision. She is the author of the NYTimes Business Bestseller Selling with Integrity as well as 5 other books and hundreds of articles that explain different aspects of the decision facilitation model that teaches buyers how to buy.

Morgen dramatically shifts the buying decision tools from solution-focused to decision-support. Sales very competently manages the solution placement end of the decision, yet buyers have been left on their own while sellers are left waiting for a response, and hoping they can close. But no longer: Morgen actually gives sellers the tools to lead buyers through all of their internal, idiosyncratic decisions.

Morgen teaches Buying Facilitation® to global corporations, and she licenses the material with training companies seeking to add new skills to what they are already offering their clients. She has a new book coming out October 15, 2009 called Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it which defines what is happening within buyer’s cultures (systems) and explains how they make the decisions they make.

Morgen has focused on the servant-leader/decision facilitation aspect of sales since her first book came out in 1992, called Sales On The Line.
In all of her books, she unmasks the behind-the-scenes decisions that need to go on before buyers choose a solution, and gives sellers the tools to aid them.

In addition, Morgen changes the success rate of sales from the accepted 10% to 40%: the time it takes buyers to come up with their own answers is the length of the sales cycle, and her books – especially Dirty Little Secrets – teaches sellers how to guide the buyers through to all of their decisions, thereby shifting the sales cycle from a failed model that only manages half of the buying cycle, to a very competent Professional skill set.

Morgen lives in Austin TX, where she dances and works with children’s fund raising projects in her spare time.

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