LONDON, October 29 /PRNewswire/ -- Just when you thought plastic surgery was a market saturated by the younger generations, the 50 plus market has had a boom in the beauty business.

Nationwide cosmetic surgery group Mybreast has seen a 20 per cent increase in breast surgery patients from 50 to 65-year-olds in the past year.

Norman Waterhouse, one of the founding surgeons of Mybreast and ex president of BAAPS says: "Mybreast offers the full range of all breast procedures and we have seen an increasing number of women in their 50s coming in for breast reductions and lifts."

"Many women with large breasts have had discomfort for many years and by the time they reach 50 and over, they decide to do something about it", says the consultant plastic surgeon.

"This type of breast surgery has a high satisfaction rate from patients. Rather than wanting larger breasts, this age group of women are sick of droopy breasts so come in for a breast lift (mastopexy).

"When people think of breast cosmetic surgery, they normally just think about implants, but there are many more ways to reshape the breast without using implants such as the mastopexy."

Consultant Plastic Surgeon at Mybreast, Stephen Hamilton, says: "There is a greater acceptance now for women in this age group to under-go cosmetic surgery, where as when their mother's were in their 50s, there would have been a lot of stigma attached.

"Women in their 50s and 60s also feel a lot younger these days than women of that age group did 20-years-ago and want their appearance to correspond with that."

All surgeons who work for Mybreast are members of BAAPS and/or BAPRAS (The British Association of Aesthetic Plastic Surgery and The British Association of Plastic Reconstructive Aesthetic Surgery).

Mybreast was pioneered two years ago to create a company that specialised in breast surgery but now offers all forms of surgical and non-surgical procedures.

For all media enquiries about Mybreast, including images and interviews, please contact Jessica Satherley on +44(0)203-006-7354 or email: Jessica@mybreast.org