Giant, interactive vodka bottles that do everything but tell you to go home and sleep it off

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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Giant, interactive vodka bottles that do everything but tell you to go home and sleep it off

By: Dave Haynes

Oct. 29, 2009 08:32 PM

The party crowd that drinks up a storm this weekend may have some surreal moments on the streets of Montreal, Vancouver and Toronto as they stumble by a giant, interactive vodka bottle.

According to Media in Canada:

The large, street-level installations, launched this week, feature motion-sensor pads for people to step on, which then activate live video streaming to Absolut.ca. Visitors to the website can see the videos in real time, manipulate them with different templates or send the street-level user a scripted message. The person on the street can then retrieve their video from the site or text Absolut to request it using a short code.

The installations are part of a larger national campaign, rolling out in phases through November until the first week of December, developed in tandem by Toronto-based agencies Carat Canada (media, strategy), Isobar (digital) and Titan (bottle sculptures). (Absolut's AOR is TBWA\Toronto.)

The media buy includes pre-movie cinema ads, print placement in Famous magazine, an online media buy, large-scale night-time projections onto buildings in six Canadian cities markets, a billboard in Yonge-Dundas Square in Toronto and in-bar promotions. The campaign also includes a social media strategy.

I know the guy at Titan who gets these things thrown in his lap, and I am sure he said something like, "Oh my ..." The second word might have been different. THIS would have been a challenge, but it looks pretty cool.

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About Dave Haynes
Dave Haynes is one of the most seasoned professionals in the still young digital signage industry, with deep experience in everything from business development and sales to technical operations, product development and start-up strategy and fundraising. These days he is extensively working on business development and consulting for an industry big on enthusiasm but still a lot short of experience and know-how.