Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Esmeralda Swartz, Andy Jonak, Carmen Gonzalez

News Feed Item

BACARDI(R) Launches a New Limited Edition Heritage Bottle to Celebrate a Centenary of Classic Cocktail-Making

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/04/09 -- Editors Note: Photos and a video are included with this Press Release.

BACARDI® Superior rum, the world's first, premium white rum, is celebrating the start of the festive season with style by launching a new Limited Edition Heritage bottle to commemorate 100 years of iconic cocktail creations.

Since 1910, BACARDI rum has been regarded as sophistication in a bottle by the finest bars in the world, as well as remaining the core ingredient of some of the world's most renowned cocktails. To celebrate this landmark, BACARDI Superior rum will pay homage to the authentic 100 year-old BACARDI bottle used by the pioneers of cocktail making. The bottle was most famously used by Jennings Stockton Cox, who introduced the world to the BACARDI Daiquiri by mixing freshly squeezed lime juice and sugar with his favourite rum to enjoy after working long days in the Copper mines of Daiquiri, Cuba.

Beautifully adorned with mute colours and Edwardian writing, BACARDI has creatively captured the designs of the early 20th century craftsman and added a modern touch with a luxurious, wooden case. Each bottle even has the same alcohol strength as it did 100 years ago: 89 proof (44.5% ABV).

Produced in the beautiful Destileria La Galarza in Mexico, only 7,500 cases of the new Limited Edition Heritage bottle will be available; making it the Christmas present to buy for those who love mixing cocktails or a rum aficionado who can appreciate a rare collector's item. Quaint with rugged elegance, the new BACARDI Limited Edition Heritage bottle will provide just the right touch of class to any occasion.

In addition, BACARDI is also launching a special edition Christmas gifting pack. The sleek tube packaging is embellished with the iconic BACARDI bat logo and imparts the story of its origin. The bat logo harkens back to the discovery of a colony of fruit bats in the rafters of BACARDI's original distillery in Santiago de Cuba in 1862. In 1860s Cuba, many people were illiterate and so the visual bat symbol, which was a traditional symbol of good luck, immediately made BACARDI Superior rum more memorable and the bat was recognised as a sign of a quality rum. Since then this mythical symbol of good fortune has graced every bottle of our rum. Today, a century and a half later, it has become one of the world's most recognisable icons and a consistent badge for unquestionable quality.

The BACARDI Limited Edition Heritage bottle will be available now at Selfridges with a recommended retail price of Pounds Sterling 50. The special edition BACARDI Christmas pack will be available in all good retailers across the UK with a recommended retail price of Pounds Sterling 13.66 (regular 70cl bottle price).

For more information please visit: www.bacardi.com

Notes to Editors:

The Rum of the Bat

In 1862 Dona Amalia, Don Facundo's wife, discovered a colony of fruit bats high in the rafters of the original tin-roofed BACARDI Rum distillery. Understanding the significance of the bat in both local and Spanish lore, she suggested using it as a symbol for the new BACARDI Superior rum.

As a lover of the arts, Dona Amalia knew that Cuba's extinct native people, the Tainos, regarded bats as possessors of all cultural goods. And in Spain, bats were thought to bring good health, fortune and family unity, ever since a bat settled on the royal standard of King Jaime I ('El Cid') on the eve of the battle to regain Valencia from the Moors in 1238.

The decision to use the bat as a visual symbol for BACARDI Superior rum proved to be a pragmatic one. In 1860s Cuba, many people were illiterate and so the visual bat symbol immediately made BACARDI Superior rum more memorable and recognisable.

Reports quickly spread across Cuba of 'el Ron del Murcielago' (The Rum of the Bat), a rum that was smooth, civilised and astonishingly drinkable. The bat had become a badge of quality and consistency, a symbol for the genuine article. And The Rum of the Bat soon became a well known and loved sight across the island.

It became so memorable that, despite the best efforts of seven generations of the Bacardi family to distinguish themselves in business, philanthropy and public service, the most recognisable member of the family is still 'el Murcielago' or the BACARDI bat. It has appeared on the label of every product carrying the Bacardi family name since 1862.

Today, 'el Murcielago' is welcomed in over 170 countries around the world. An iconic image, the bat symbol is recognised wherever BACARDI Superior rum is sold and enjoyed.

To view the photos associated with this release, please visit the following links:

http://www.marketwire.com/library/20091103-bac800a.jpg

http://www.marketwire.com/library/20091103-bac800b1.jpg

http://www.marketwire.com/library/20091103-bac800c.jpg

To view the video associated with this release, please visit the following link:

www.youtube.com/watch?v=WvO_566t36k

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...