I have come across so many fascinating blog articles on content marketing and social media marketing in 2009.
Given below is a compilation of some great quotes on social media marketing and content marketing.
Ardath Albee
Social media can provide a conversational extension to a B2B company’s nurturing programs. Social media gives us the opportunity to humanize our communications and make our companies more approachable. marketinginteractions.com @Ardath421
Adam Ostrow
As opposed to trying to attract millions of eyeballs and monetize them with ads, branded social networks are less about profitability and more about creating loyal and engaged customers that will ultimately create revenue in more conventional ways. mashable.com @adamostrow
Amber Naslund
Social media is, ultimately, an endeavor that a business must take responsibility for on its own. It can't successfully be outsourced long term if the company is to truly and authentically steward its own brand. altitudebranding.com radian6.com @AmberCadabra
Ann Handley
One of the tenets of social psychology research is the prevalence of reciprocity: that people try to repay, in kind, what another person has provided. marketingprofs.com @MarketingProfs
Beth Harte
Social media is networking online vs. offline. It takes time whether it's online or offline…Do NOTHING without a plan. Otherwise you are spinning wheels, wasting time & resources. Social Media Return on Investment is doable. theharteofmarketing.com marketingprofs.com @Bethharte
Ben Parr
If a potential customer comes to your company’s website and sees an active blog with insightful posts on how your company’s product helps customers, reads detailed posts demonstrating your company’s knowledge, and comes across a few case studies, they’re going to be far more inclined to come to you for their needs. benparr.com mashable.com @BenParr
Bob Gilbreath
Marketing with Meaning is less about "context" -or finding the best time to get in front of a consumer's eyeballs -and more about "content" -or creating something that people find valuable in itself. marketingwithmeaning.com @Mktgwithmeaning
Brian J Carroll
Social media can be a bit like a bunch of people with megaphones blurting out their messages one-way. People will cover their ears (unsubscribe) and tune that out. Use social media to ‘listen’ to and learn more about your audience. startwithalead.com @BrianJCarroll
Brian Solis
Social media ―is only going to become more pervasive and as such, become a critical factor in the success or failure of any organization. briansolis.com @briansolis
Bryan Weiner
Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. 360i.com @bwiener
Casey Hibbard
Now, so much of what we do happens online and we are less likely to see the customers face to face. It's a lot more global. It's more competitive. And people are more skeptical of marketing messages. storiesthatsellguide.com @casey_hibbard
C.C. Chapman
Social Media to be successful for any of those things has to be integrated into every level of the customer life cycle. cc-chapman.com @cc_chapman
Charlene Li
The social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. www.altimetergroup.com @charleneli
Chris Brogan
My interpretation is that Twitter (and a few other services) have become as important as dialtone to business and communication in general. chrisbrogan.com @chrisbrogan
Chris Garrett
The term ―Social Media describes tools, websites and software that allows people to connect and share…. Social Media Marketing is all about gaining that Social Media exposure in a tactical way, all why carefully avoiding getting blocked or banned chrisg.com @chrisgarrett
Darren Rowse
Most bloggers who rise above the clutter are quite often prolific –they work hard, not just writing content but networking, engaging in social media and more. problogger.net @problogger
Dave Rosenberg
Social media is becoming part of every company's marketing strategy. There is a great deal of measurable value from these tools provided you have established a baseline of what you hope to achieve. news.cnet.com @daveofdoom
Dave Saunders
You can't tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there. madisonmain.com @madmain
Dave Fleet
Social media can, and frequently can be, the canary in the goldmine. If you see a steady trickle of people complaining about something over a period of time, you should pay attention. davefleet.com @davefleet
David Alston
Social media is not a media. [The key is to listen, engage, and build relationships.] radian6.com @davidalston
David Armano
In its purest form, Social Business Design is a shift in thinking—less about media and more about tapping the benefits of being a social business in a purposeful way. darmano.typepad.com @Armano
David Meerman Scott
Social media is a cocktail party. Viewing the Web as a sprawling city with social media as the cocktail parties helps to make sense of the best ways for marketers to use the tools of social media. WebInkNow.com @dmscott
Debra Aho Williamson
Social networks are where consumers feel comfortable expressing their feelings—good or bad—about companies, products and services. Marketers, retailers and social networks have an opportunity to tap into this stream of information-sharing. emarketer.com
Content marketing wins over readers more than advertising. This means business bloggers have the clear advantage since blogs are the best way to communicate stories. denisewakeman.com @DeniseWakeman
Dharmesh Shah
Inbound marketing is relevant today because as consumers, we have gotten better and better at blocking classical ―outbound marketing .In order to reach us as buyers, marketers need to find a way to become part of the natural interactions we have when we are searching for information and products. onstartups.com @Dharmesh
David (Doc) Searls
Informing is not the same as delivering information. Informis derived from the verb to form. When you inform me, you form me. You enlarge that which makes me most human: what I know. I am, to some degree, authored by you. searls.com @dsearls
Doug Kessler
Social media is a whirling tornado of content and comment…. If the original content is the seed, social media is the wind that takes it out in search of fertile soil (or the animal that eats it up and… tweets it out). velocitypartners.co.uk @dougkessler
Evan Williams
Social media appeal to human's basic need -which is the desire to socially connect with each other. blog.twitter.com @ev
Gary Vaynerchuk
No matter what your niche is, you need to become part of the community. Join the conversation…If you put out great content, you will be found. Stick with it… garyvaynerchuk.com @garyvee
Guy Kawasaki
Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you. alltop.com @GuyKawasaki
Ian Lurie
Want to build a great brand in social media (or anywhere else, for that matter)? Don't be a jerk. Social media has accelerated the rate at which public perception of your actions (your brand) can spread. It hasn't changed branding. Listen, learn, and do right by folks when they need your help. conversationmarketing.com @portentint
Jason Baer
The good news is that social media is something special. It's not just a marketing tactic (although social media marketing can be effective). It's more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect convinceandconvert.com @jaybaer
Jason Falls
With social media..you’re going direct to the consumer. Social media is an extension of good public relations, but should be a company-wide approach PR helps manage and facilitate.
The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet. web-strategist.com @jowyang
Joe Pulizzi
Content marketing is more difficult, takes more time, but has a greater payoff in the long run. I think people are starting to get it, and social media is helping.
Social media marketing is about brands acting, well, social. Which means they need to show up to the party with a nice bottle of wine, if that's what the party calls for. They need to come ready to have a dialog, and add value to the event.
Social media trends are coming headlong into a positive collision with consumer values. This represents an opportunity for marketers with integrity to connect with consumers based on trust using empathy and giving their customers something real they can believe in.
Social Media is a tool, it’s not a religion. My approach to new media is this –explore, participate, converse authentically, but use as many tools as you can to make it as easy as possible to do so. ducttapemarketing.com
The more places where conversations happen, the more opportunities for word of mouth to happen. And thus, it pays to be social. brandautopsy.com @WOMMAjohn
Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. jonrognerud.com @jonrognerud
Josh Bernoff
Basically, in a recession, the consideration phase is more important than awareness —and that’s where advertising flops and social applications succeed. bernoff.com
I think it’s safe to say that companies making investments in better connecting with their customers now, will have a distinct advantage over those that are resolved to ―wait and see with this social web thing. toprankblog.com @LeeOdden
Liz Strauss
Social Listening. Set aside your world view. Hear other perspectives. Challenge our assumptions. successful-blog.com
It's important to learn the difference between social sharing sites, social networking sites, social bookmarking sites, social news sites, and social review sites --because the differences between them can and will affect your success. Oneupweb.com @LisaWehr
Mac McIntosh
Sure social media is getting lots of buzz, but is it really productive at meeting what I believe are the primary objectives of B2B marketing—driving leads and sales? sales-lead-insights.com @B2B_Sales_Leads
With social media so prevalent we are all EXTREMELY visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not. marismith.com @marismith
Maria Pergolino
Social media should not stand alone as it works best when used in conjunction with all marketing resources and tools. By thinking of social media as a piece in your overall marketing strategy you will save your organization time, make customers and prospects happier, and provide a stronger return on your social media efforts. marketo.com @InboundMarketer
Mark Nagurski
Consumers of media are becoming increasingly savvy about the accuracy of online content and will seek out trusted sources –trust gained through accurate reporting and reputation. reallypractical.com @reallypractical
Social media is not fair, but it is no less fair than anything else. ittybiz.com @ittyBiz
Newt Barrett
Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the customer. That just doesn't work anymore. contentmarketingtoday.com @newtbarrett
Patrick Schwerdtfeger
The ability to search real-time conversations for specific terms presents an enormous opportunity for marketers….Any future revenue model will likely revolve around that functionality. webifybook.com @Schwerdtfeger
Patsi Krakoff
Focus on others, what you can do to help them. Act like you’re a new arrival in a cocktail party. Don’t try to draw attention to yourself and your business. But be sure to be helpful by sharing where they can get helpful information to help solve their problems. writingontheweb.com @PatsiBlogSquad
Paul Chaney
Two chief cornerstones of social media are "authenticity" and "transparency"
A good Social Media strategy starts with looking at what Conversations you want to engage in, what Objectives you have for engaging in those conversations, what Strategy you will have to fulfill on those objectives and finally what Technology you will use to get there. pauldunay.com @PaulDunay
Paul Gillin
The term “social media” is almost a misnomer in this context. Business people usually aren‟t looking to socialize when making buying or career but rather want actionable advice as quickly as possible.That‟s why the tools that work best are those that let people easily discover what they‟re looking for and extract value quickly. paulgillin.com @pgillin
Pete Cashmore
We‟re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. mashable.com @mashable
Peter Kim
Social media is starting to make inroads at non-tech-oriented businesses. We have merely scratched the surface on the potential of social business. BeingPeterKim.com @peterkim
Rajesh Setty
Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. How do you elevate those conversations and convert them into real relatonships –online and offline? Rajeshsetty.com @Upbeatnow
Rebel Brown
Social media is a powerful communications tool. But it can't be approached with traditional marketing messages and positioning. In the social media world –chest thumping and „me me me‟ marketing is the fastest way to send your audience packing. blog.rebelbrown.com @RebelBrown
Rick Liebling
Whether it‟s a press release, website, media tour, podcast or live event, what we, as marketing communications practitioners, are doing is marketing content. I believe looking at it this way reframes what it is we do for clients. It‟s more of a mindset than a completely different skillset. eyecube.com @eyecube
Rohit Bhargava
By far the most common myth, giving up control is a defeatist way of looking at social media. It means that anyone can say anything about your brand and there is nothing you can do and no input you can have. The truth is actually that control in the best of cases is shared. You have a point of view and your customers do as well. rohitbhargava.typepad.com @rohitbhargava
Scott Monty
The only thing that matters is good content. Provide what your customers want and they'll keep coming back. Create it in every form, test it out, pull what doesn't work, and don't be afraid to experiment. scottmonty.com @ScottMonty
Seamus Walsh
First understand social media is not a panacea, it is a means to an end and should be part of a thought out customer touch point strategy. vaztinc.com @SeamusWalsh
Seth Godin
Social Networking that matters is helping people achieve their goals. Do it reliably and repeatability -so that over time people have an interest in helping you achieve your goals. Sethgodin.com @sethgodins
A lot of social media really is an editorial approach. You have to have good writing skills and you have to have a passion for it. You have to want to do it everyday, ‘cause once you get in ain’tno getting out. personallifemedia.com @SusanBratton
Steve Woods
Social media has taken brand reputation out of the control of marketers and into the control of the audience, both in terms of good reputations and bad reputations. digitalbodylanguage.blogspot.com @stevewoods
Tamar Weinberg
Small and large businesses can benefit from social media marketing and I strongly encourage all businesses to seek out the various opportunities available to them. techipedia.com mashable.com/author/tamar-weinberg @tamar
Tim O'Reilly
In social media the value for users of having one inner operable social network is so great, that it’s very hard to believe within the next year or two of not having a fairly complete inner-operability and visibility across social networks. radar.oreilly.com @timoreilly
Toby Bloomberg
One of the benefits that social media brings to the enterprise is a critical need to ensure cross functional communication systems are in place. As we're seeing social media does not live only in PR or Marketing or Customer Service. divamarketingblog.com @TobyDiva
Tom O’Brien
Brand mentions are just the tip of the iceberg –somewhere between 5% and 30% of the relevant category conversation. You should listen to the whole conversation. humanvoice.wordpress.com @TomOB
Tony Hsieh
Transparency & Values -Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for. blogs.zappos.com @zappos
Todd Defren
Forget for a moment about how to measure ROI of Social Media Marketing.Think instead about how Social Media Thinking will impact the greater whole of the company. pr-squared.com @tdefren
Valeria Maltoni
Social media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers. Conversationagent.com @valeriamaltoni
About Ambal Balakrishnan Ambal Balakrishnan is the Co-founder of ClickDocuments. She is a technologist-turned-marketer. Ambal spent about a decade in the Corporate world in various roles – engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco. Education: MBA from Wharton, Univ. of Penn and Masters in Computer Science from Purdue University. Based in Silicon Valley.
Twitter: twitter.com/ambal and twitter.com/clickdocuments
Blog: Clickdocuments.com/connectthedocs
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