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From the Wires
Rentrak Announces Box Office Numbers for Weekend of November 6, 2009

By: PR Newswire
Nov. 8, 2009 01:35 PM

LOS ANGELES, Nov. 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of November 6 through November 8, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, November 8, 2009 include:

    Rank  Title          Distributor Weekend Gross Cume         Location
    ----  -----          ----------- ------------- ----         --------
    1  Disney's A        Disney
        Christmas Carol                 31,000,000 31,000,000      3683
    -  ----------------  -----------    ---------- ----------      ----
    2  Michael Jackson's Sony
        This Is It                      14,000,000 57,855,342      3481
    -  ----------------- -----------    ---------- ----------      ----
    3  The Men Who Stare Overture Films
        At Goats                        13,309,000 13,309,000      2443
    -  ----------------- -------------- ---------- ----------      ----
    4  The Fourth Kind   Universal      12,521,285 12,521,285      2527
    -  ---------------   ---------      ---------- ----------      ----
    5  Paranormal        Paramount
        Activity                         8,600,000 97,429,870      2558
    -  ----------------- --------------  --------- ----------      ----
    6  The Box           Warner Bros.    7,855,000  7,855,000      2635
    -  -------           ------------    ---------  ---------      ----
    7  Couples Retreat   Universal       6,428,250 95,979,760      2857
    -  ---------------   ---------       --------- ----------      ----
    8  Law Abiding       Overture Films
        Citizen                          6,172,000 60,872,598      2474
    -  ----------------- --------------  --------- ----------      ----
    9  Where The Wild    Warner Bros.
        Things Are                       4,225,000 69,268,335      2756
    -  ----------------- --------------  --------- ----------      ----
    10 Astro Boy         Summit
                          Entertainment  2,588,000 15,072,701      1918
    -- ----------------- --------------  --------- ----------      ----
    11 Saw VI            Lionsgate       2,000,000 26,220,442      2091
    -- ------            ---------       --------- ----------      ----
    12 The Stepfather    Sony            1,900,000 27,515,070      1424
    -- --------------    ----            --------- ----------      ----

    Weekend of 11/06/09 to 11/08/09

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts: Rogers & Cowan for Rentrak Corporation
              Sallie Olmsted                      Amanda Bartz
              (310) 854-8124                      (310) 854-8151
              solmsted@rogersandcowan.com         abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Published Nov. 8, 2009— Reads 110
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