CALGARY, ALBERTA -- (Marketwire) -- 11/09/09 -- West17Media, a social media consultancy based in Calgary, Alberta, prides itself on providing accountable and creative solutions to company's social media marketing.

As part of their initiative to provide value to the marketing community, West17Media will be hosting Calgary's 1st annual Social Media Innovation Summit, a conference that is focused on informing decision makers on how social media supports their strategic marketing and communication plans rather than learning how to setup a Facebook Page or Tweet on Twitter.

The conference features 4 speakers, each of whom have many years of experience in their respective fields; Market Research, PR and SEO/Analytics.

Roger Kondrat, Principal at West17Media, will be delivering the keynote and closing remarks and will be discussing the social web, how it affects strategy including discussion of the real-time web. Roger is an experience speaker known for his use of analogies and is very good at making the technical concepts seem easy to understand. Those at the conference will have a much better understanding of social media, what it's all about and where it's going.

Brian Singh, Principal at Zinc Research, will be talking about market research, what the social media environment looks like in Canada, how social media is having a big impact on the approach to market research and how social media research can be used effectively. Brian has been doing market research for over 20 years so he's seen how it's been affected by social media and he will discuss specific cases in which social media provided additional insight which wasn't possible with the previous research tools.

Lyn Cadence, CEO of CadencePR, will be talking about public relations, and how you monitor and promote your brand using the different social media tools. Learn how to connect with your customers to drive awareness and influence others. Lyn has seen how PR has evolved due to social media and having been in the PR field for more than 20 years, Lyn will inspire and challenge the audience to think about their current approach to PR and how they are managing their brand online.

Manoj Jasra, President of Jasra Inc, will be talking about business intelligence in social media from the eyes of a search engine optimization (SEO) and website analytics professional. Manoj will be discussing how it's crucial to measure and track engagement using website analytics and how these key business intelligence tools offer support to strategies as early as the planning stage. With business intelligence tools you can make more informed decisions about your customers. He will also discuss why it's more important than ever to optimize your company's content for search engines.

With the current state of the global economy, West17Media realizes that it's more important than ever to spend your money wisely and to get the most out of your marketing efforts. With a focus on accountable marketing practices and strategies, West17Media will provide your organization with the knowledge, training and strategy necessary to achieve your objectives. Contact them today to find out more about what we do, how we can help your company or if you have any questions.

View our website: http://www.socialmediainnovationsummit.com/

Youtube Videos:

Roger Kondrat: http://www.youtube.com/watch?v=P2U1sO4tg40

Brian Singh: http://www.youtube.com/watch?v=vSwGjQ8J3ZM

Lyn Cadence: http://www.youtube.com/watch?v=h2w6mOa_eio

Manoj Jasra: http://www.youtube.com/watch?v=evTeo-pOfSA

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