Oracle CRM On Demand Users Can Now Increase Productivity

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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Oracle CRM On Demand Users Can Now Increase Productivity

Kadient announces the integration of its sales Playbooks with popular CRM system

By: Pat Romanski

Nov. 13, 2009 04:00 PM

CRM on Ulitzer

Kadient announced that sales teams who use Oracle CRM On Demand can now benefit from Kadient's embedded Sales Playbooks. Kadient now fully integrates with the popular CRM platform, enabling salespeople who use Oracle to have access to situation-specific sales playbooks that provide the content, coaching and tools proven to move deals through the pipeline.

Kadient added Sales Playbooks to their sales enablement suite in early 2009 as an application for Salesforce.com users. Since their release, multiple companies have embraced Sales Playbooks as a time-saver and a highly effective way to drive repeatability across a sales organization.

Companies are using Kadient's Sales Playbooks to increase productivity and drive key 2010 growth initiatives including:

Getting new reps productive more quickly
Achieving greater success with cross and up sell campaigns
Shortening the time to revenue for new product launches
Decreasing the length of the sales cycle

"Integrating with Oracle CRM On Demand is an exciting milestone for Kadient that extends our ability to impact productivity in sales organizations. With this addition, Kadient is now a cross-platform solution, embracing the top two CRM systems in the market today. Our goal is to become the workbench that salespeople rely on to close more business," said Brian Zanghi, CEO of Kadient.

With Kadient's full integration with Oracle CRM On Demand, embedded Sales Playbooks are recommended based on data within the system, such as industry, revenue, or product, giving reps quick and easy access to the best knowledge available for the deals they are working.

When sales reps use Sales Playbooks, valuable data is recorded and accessed through Oracle CRM On Demand's reporting platform. Sales Playbook and CRM data is combined to provide sales management with a whole new view into the pipeline, shining the light on which deals are over or understated, where deal intervention is required, what the choke points are, what assets are used to close deals and more.

About Pat Romanski
Pat is Associate Online Editor at Ulitzer.com, the leading online news, information, and original content site with more than 1 million original technology articles, written by over 6,000 well-respected, expert authors. Nicole covers news on technologies including Cloud Computing, Virtualization, AJAX, Rich Internet Applications, SOA, and WOA. You can forward your press releases via email at her home page patromanski.ulitzer.com.