PR Camp New York and Bernaise Source Media will debut a different way to engage PR and marketing professionals this Friday, November 20th.

The highly interactive, day-long program features a lineup of top agencies and leading brands. Industry experts in PR and marketing will lead a series of breakout discussions on how to market, measure and manage social media.

"PR Camp New York aims to be different from traditional conferences, which rely on power point presentations and panels," said Dan Greenfield, PR Camp New York organizer and principal of Bernaise Source Media, a communications consulting practice. "We are not the first to use an interactive format, and we are not the only PR event in town. But to get a group of hard working, over scheduled New York area professionals to take one day to engage with one another, we have to offer something special. We think we do that."

PR Camp will feature several sessions that will pair off industry experts to explore "tensions" within the industry:

• Clients and Agencies
  

• Young and Experienced Professionals
  

• Marketing and PR
  

Topics include client buy-in for social media programs, human resource management, success measurement and marketing/PR alignment. The goal is not conflict; it's to foster collaboration and build consensus.

Line Up of Speakers

9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs

• Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media, Porter Novelli/Peter Lucht - Executive Director, External Affairs, Verizon
  

• Joseph Kingsbury - Social Media Practice Lead, North America, Text 100/Morgan Johnston - Manager, Corporate Communications, JetBlue
  

• Lloyd P. Trufelman - President & CEO, Trylon SMR, New York/Dina Kaplan - Co-Founder, blip.tv
  

• Erin Byrne - Chief Digital Strategist, Burson-Marsteller/Emily Goldfischer - Vice President, Public Relations, Loews Hotels
  

10:30 AM - Talking about the "Y" Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience

• Brian Simpson - Director, Zen Chaos, Roger Smith Hotel/Natan Edelsburg - Generation Yer and Editor, GobalQuad.com/Vice President, NYU Steinhardt's Comm Club
  

• Jim Issokson - VP, Reputation Management, MasterCard Worldwide/Aditi Mehta - Generation Yer and Account Executive, Epsilon
  

• Dawn Bridges - Senior Vice President, Corporate Communications, Time Inc/Jennifer Kohanim - Generation Yer and Assistant Account Executive, Fleishman-Hillard Digital
  

• Peter Himler - Founding Principal, Flatiron Communications/Zontee Hou - Generation Yer and Marketing Content Editor, Lion Brand Yarn Company
  

1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs

• Howard Greenstein - President and Social Media Strategist, Harbrooke Group
  

• Tina Alexander - Product Manager, The Wall Street Journal Digital Network
  

• Janine Gianfredi - Marketing Manager, Google
  

• Peter Shankman - Founder and CEO of HARO
  

2:45 PM - Why Can't We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies

• Adam J. Broitman - Partner and Ringleader. Circ.us/Leslie Campisi - VP and Partner, Affect Strategies
  

• Chris Andrew - Vice-President-Group Director Media, Digitas/Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe
  

• Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro/David Berkowitz - Senior Director of Emerging Media & Innovation, 360i
  

• Alex Norman - Executive Vice President, Schematic/Jonathan Kopp - Global Director, Ketchum Digital
  

• Andrea Harrison - Strategy Director, Razorfish/Paull Young - Account Director, Converseon
  

Greenfield added, "To be successful, PR Camp New York must be more than discussions about the challenges and opportunities of social media. It has to be about solutions. Every session is geared to finding strategies behind new technologies that you can bring back to your offices and share with bosses, clients and colleagues."

Sponsors and Partners for PR Camp New York

Support for PR Camp New York comes from:

PR Newswire (http://www.prnewswire.com)

Advertising Club of New York (http://www.theadvertisingclub.org/)

Bernardo's List (http://newyork.bernardoslist.com/)

Gorkana (http://www.gorkana.com/us/)

Landsman Communications Group (http://www.land-com.net/)

Mashable (www.mashable.com)

New York AMA (http://www.nyama.org/pages/home)

NextWeb (http://www.meetup.com/nextweb/ )

PRSA New York (http://www.prsany.org/)

O'Dywers (http://www.odwyerpr.com)

SobelMedia (http://www.sobelmedia.com/)

Social Media Club New York (http://socialmediaclub.pbworks.com/NewYork)

Trylon SMR (http://www.trylonsmr.com )

212 New York's Interactive Advertising Club (http://www.212nyc.org/)

Location:

PR Camp New York is from 8:00 AM - 4:30 PM

92nd Street Y Tribeca

200 Hudson Street in Tribeca
New York, NY 10013

To register: http://www.prcampnewyork.eventbrite.com