MIDEM is launching the first edition of MidemNet Academy, a professional digital training program open to all MIDEM participants during the market, which runs 24-27 January 2010 in Cannes. Focusing on interactivity and offering a very wide range of themes, the training sessions will provide concrete responses to music industry professionals looking to learn more about digital tools.

The first session, “Digital marketing for under €1,000” will deliver the recipe for an economical, efficient and profitable marketing strategy. A session dedicated to Twitter will present the possibilities for artists to use the social networking tool for marketing and commercial ends. One course will outline a raft of innovative services to help extend the live experience and bring fans together beyond the concert performance, and another will be dedicated to Smartphone applications.

The MidemNet Academy is aimed at artists as well as producers, managers, marketing professionals, those in the live arena or the digital space, who want to expand their digital reach: “The aim is to offer practical and immediately applicable solutions. MidemNet Academy will allow us to offer different formats than the regular panels to respond to the needs of industry professionals in terms of acquiring new digital skills,” explains Dominique Leguern, Director of MIDEM.

The complete MidemNet Academy program is available on: http://www.midem.com/midemnet/midemnet-academy/.

New this year:

• MidemNet for free! - Access to the cutting-edge digital business conference included in MIDEM registration.
• MidemNet Lab - Discover the latest digital innovations through the selection of 15 promising start-ups, chosen by a jury of successful entrepreneurs.
• MIDEM+ - Innovative networking solutions and one-on-one expert guidance to boost business efficiency.
• Redesigned exhibition zone - Networking, knowledge and open meeting places right at the heart of the market.
• The Fringe - A friendly and efficient manner to showcase artists to the world.

Discover all the latest news on our website www.midem.com.

Note to the editors:

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world’s leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com.