WIRED magazine today announced that American Express (www.americanexpress.com) and Chevy (chevy.com/camaro) are presenting sponsors of the WIRED Store, the magazine’s fifth annual marquee gallery-meets-retail experience. A launching pad for new technology and cutting-edge products as well as a showcase for inspired programming, the WIRED Store brings the varied and vibrant pages of WIRED to life. The WIRED Store, which serves as THE holiday destination for the WIRED set, will open its doors for six weeks this holiday season.

For the first time this year, the WIRED Store will feature a creative collaboration with international recording artist Moby. On a one-of-a-kind interactive mural, Moby combines his playful artwork with cutting-edge electric paint that comes to life when touched. This is a breakthrough technology that uses conductive inks to replace wires, heat sources, speakers, lights, power sources, switches, buttons and sensors, making technology as thin and virtually weightless as a layer of ink. Moby will also perform a special DJ set at the opening night party on November 20, 2009.

This year's WIRED Store will also debut the One WIRED Wish program, featuring celebrities such as Dave Eggers, Arianna Huffington, Joel McHale, Rachel Zoe, Molly Sims, Yves Béhar, Mischa Barton and others sharing their One WIRED Wish for the holidays — from the latest e-reader to ocean preservation. WIRED Store visitors can enter their One WIRED Wish for the holidays at wired.com/wiredstore to be automatically entered to win a $10,000 prize package from the WIRED Store.

The all new Chevy Camaro will be showcased at the WIRED Store. It was developed by an international team of designers and engineers with concept-car styling, the latest technology, and a 304 HP V6 with an EPA estimated 29 MPG highway.

“We’re excited to partner with American Express and Chevy Camaro at this year’s WIRED Store,” said Howard Mittman, Publisher of WIRED. “Working with these cutting-edge brands helps us showcase the latest in design, innovation, and smart products, all in an interactive gallery-like environment.”

The WIRED Store will feature more products than ever before — more than 250 items, including the latest televisions, computers (including Acer’s new 3D laptop), cell phones, active gear, home goods, clothing, children’s toys and games, the Camaro, an electric motorcycle, a custom made WIRED Trek Bike and more. In addition, the WIRED Store will host a range of events weekly, including chef demos and wine tastings in the WIRED Café, Geek Dad Saturdays, Game Day Sundays, a green section curated by Adrian Grenier and Peter Glatzer of SHFT.COM, and a gaming area curated by professional skateboarder Tony Hawk. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore beginning November 21, 2009.

The WIRED Store is located at 415 West 13th Street, between 9th Avenue and Washington Street in Manhattan’s Meatpacking/Highline District. The Store will be open to the public from November 21, 2009 through December 27, 2009, from 12pm to 9pm Wednesdays through Sundays (the Store is closed Mondays and Tuesdays, as well as Thanksgiving and Christmas Day).

WIRED Store partners include: Acer, Activision, Alessi, Andrew Marc, Areaware, AriZona, Asus, BBC, Beck's, Behance LLC, Biomorph, Bluelounge, Built, Bulova, Café Bustelo, Delta Faucet, DNA 11/Canvaspop, Dolby Laboratories, Dynamism, Dyson, eBay, Epilog Laser, Eye-Fi, Inc., Glenfiddich, IBM Lotus, Incase, iGo, Kapitall, KarmaLoop, Kicker, Koncept, LG, MSI Computer Corp., Nero, Nokia, Nordic Track, OWLE, Phiaton, Pong Research, Powermat, Rabbit Air, Samsung Electronics, Sleek Audio, Sony, SPOT LLC , Sprint, Surefire (ICON), The Conran Shop, The North Face, ThinkGeek, Tide, Tissot, T-Mobile, Tony Hawk, Vizio, and YouRenew.com

For a full listing of events, experiences and must-have products, please visit www.wired.com/wiredstore.

To view photos of events and keep up to date on the latest happenings at the WIRED Store please visit: http://www.flickr.com/photos/wiredinsider, @WIREDInsider or twitter.com/wiredinsider using the hashtag #WIREDStore and WIRED’s Facebook page.

About WIRED:

WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of business, culture, innovation and science. WIRED has received three National Magazine Awards for general excellence in 2005, 2007 and 2009. Wired.com was named 2009's Best Magazine Website by Adweek, Best News, Business & Finance Website in 2009 by MPA Digital and took home six 2009 Webby awards. WIRED magazine and Wired.com reach more than 14 million readers a month.

About American Express:

American Express Company is a leading global payments and travel company founded in 1850. For more information, visit www.americanexpress.com.

About Chevrolet:

Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers two hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will soon offer the Volt, an extended-range electric vehicle scheduled for production in late 2010. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com.