KANSAS CITY, Mo., Nov. 23 /PRNewswire/ -- DEMDACO has chosen Sullivan Higdon & Sink (SHS) to help build a larger online presence for its Willow Tree(®) brand. Based in Leawood, Kan., DEMDACO will launch a new Willow Tree Web site for this holiday season.

"We selected SHS after looking at many options because we felt they best understood and could communicate the essence of the Willow Tree Brand. They quickly demonstrated a thorough understanding of our desire to create a wonderful experience for Willow Tree enthusiasts who desire to interact in a meaningful way with the work of artist Susan Lordi.," said Bob Kierzsnowski, Executive Vice President of Sales and Marketing. "The new site will launch on time and on budget and every member of our team has expressed great appreciation for the collaborative efforts of SHS and we couldn't be happier with our decision."

SHS and Willow Tree will work together to make the Web site more user friendly by creating a space where the consumer can interact with the Willow Tree brand. The agency plans to showcase the brand in a manner that stays true to its established essence while also keeping the Web site relevant to today's consumer.

"Willow Tree is a special brand because its consumers are so passionate about the art. We are looking forward to delivering a place for those followers to share their fondness for the brand," said Rand Mikulecky, managing partner, Sullivan Higdon & Sink. "With the highly competitive gifting category, we will work to differentiate their artistic products in a creative way."

About Willow Tree

Willow Tree is manufactured, marketed and distributed by DEMDACO. Artist Susan Lordi hand carves each original Willow Tree sculpture. Expression is revealed through gestures only. The simplicity of form and the absence of facial features signify Willow Tree. It is Susan's hope that these pieces be meaningful to both giver and receiver.

About DEMDACO

DEMDACO develops and markets everyday and holiday gifts, and home accents. We work with artists and designers to provide fresh, innovative designs that tell a story. Visit us as www.demdaco.com.

About SHS

SHS was named Business Marketing Association's agency of the year in 2008 in recognition of consistently outstanding work done for business-to-business clients. In April 2008, SHS was ranked as one of the top three midsize agencies nationwide by BtoB magazine. With offices in Kansas City, Wichita and Washington, D.C., the agency is taking care of a client roster that includes Borden Cheese/Dairy Farmers of America, Inc., Pizza Hut, American Century Investments, Care Fusion, Cargill, Pratt & Whitney, Swiss Re, Kansas Health Foundation, INTRUST Bank and Westar Energy. Follow SHS at <http://twitter.com/wehatesheep> or <http://www.wehatesheep.com/>.

SOURCE Sullivan Higdon & Sink