BOCA RATON, Fla., Nov. 23 /PRNewswire/ -- While the hit film 2012 chills and horrifies filmgoers worldwide, its apocalyptic premise is completely false, according to author Bob Waxman in his new book 2012: The Ultimate Meaning, to be published by Paragon House and released on December 21, 2009 - exactly 3 years before the infamous date (www.2012TheUltimateMeaning.com).

And Waxman is so concerned he has retained the international public relations firm TransMedia Group (www.transmediagroup.com) to tell the true story behind the end of the Mayan Calendar.

"Waxman believes Hollywood owes ancient Mayans an apology as they were not predicting anything of the kind depicted in the film," said TransMedia's founder Tom Madden, a former No. 2 ranked executive at NBC, where he was involved in promoting blockbuster miniseries and films on television.

"Our publicity will underscore that the date of 2012 was to mark the beginning of a new time-cycle which the Mayans were predicting as an era of heightened awareness and unitary consciousness," he said.

Madden has assigned the PR firm's top book publicist Kim Morgan to set the record straight. Waxman, whose expertise and scholarship is in Ancient Spiritual Wisdom, explains why Mayans believed that the year 2012 marks the process of a transition from one World Age to the next.

Prior to joining TransMedia Group, one of Florida's largest independent PR firms, Morgan worked in the publicity departments at Bantam Books, William Morrow, Ballantine and John Wiley and managed the publicity campaigns for bestselling celebrities and authors including Elmore Leonard, Charles Grodin and Richard Chamberlain.

Waxman has appeared on national TV and radio programs as an expert on comparative ancient wisdom, ancient world civilizations and their proper interpretations. His previous books are, The Fundamentals of Esoteric Philosophy, Kabbalah Simply Stated and The Power of A.W.E. Waxman holds a Master's degree in Comparative Esoteric Philosophy from Skidmore College in NY and is currently pursuing his Ph.D. in Human Sciences at Saybrook University.

TransMedia's publicity will explain the Mayan Long Count Calendar's ending on December 21, 2012 at 11:11 PM, which marks a dramatic shift in human consciousness. Waxman will be available for interviews to explain the true intent of the Mayan Calendar, and the lack of evidence for predicting a doomsday scenario for 2012. In fact, when viewed in proper perspective, the ultimate meaning of 2012 is an optimistic, uplifting, and a hopeful message for humanity.

CONTACT:

Kim Morgan

561-750-9800

kmorgan@transmediagroup.com

SOURCE TransMedia Group