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ROO Enhances Internet Video Access on Search Engines With RSS Feeds

Internet Broadcaster's Content Library Delivers Video to Web Surfers

The Online Broadcast Network, today announced that it is providing video content to search engines via RSS feeds. Top search engines including AOL Search (http://search.aol.com/aolcom/videohome), Microsoft's WindowsMedia Search (www.windowsmedia.com), SingingFish (www.singingfish.com) and Blinkx (www.blinkx.com) are using ROO's RSS feeds to harvest its extensive media library of over 5,000 titles.

"The explosive uptake in broadband connectivity has increased consumer demand for video content, compelling search engines to offer free and easy access to online video," said ROO CEO Robert Petty. "Our online video technology has positioned ROO to leverage this dynamic growth in online video to provide consumers with the video content they want to watch when they want to watch it."

As one of the first online broadcasters to provide Media RSS feeds to search engines, ROO enables web surfers to access the latest videos including breaking news, celebrity gossip, fashion shows, movie trailers, music videos and sports clips. The RSS feeds provide a simple and standardized method of access to one of the largest libraries of video content available. ROO's flexible technology allows it to provide several different standards of RSS feeds, including Media RSS and RSS Enclosure.

ROO's content is powered by its G6 video streaming and publishing platform allowing videos to be viewed on any internet-connected PC using most major browsers. All ROO's high-quality videos can be expanded to fill the entire screen creating a television-like experience without noticeable loss in resolution. To connect to ROO's RSS links simply go to www.rootv.com and click on the RSS link at the bottom of the page.

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