Aprimo^® Inc., a global provider of on-demand marketing software solutions, today announced it signed more than 20 new customers with a combined 2,000 plus users with the latest release of Marketing Studio. Customer demand continues to grow for Aprimo Marketing Studio, which enables marketers to increase brand awareness and drive greater customer demand without increased workload or budget.

“We have been thrilled with the overwhelming response to Aprimo Marketing Studio,” said Rob McLaughlin, co-founder of Aprimo. “For more than 12 years, marketers have turned to Aprimo for the tools that enable them to capture and engage audiences and convert marketing activities into results. Aprimo Marketing Studio is the evolution of our award-winning solution, delivering the power and functionality of our technology in a way that truly changes the game for marketers. 2010 is set to be a banner year for Aprimo, as more and more companies turn to Aprimo Marketing Studio to meet all of their marketing needs.”

Customer Success

Aprimo significantly grew its Marketing Studio customer portfolio across North America, Europe and Asia Pacific, through new client wins such as Eastman Kodak and organic growth as customers like MedImmune expanded their Aprimo implementations to further capitalize on the benefits of Aprimo Marketing Studio’s interactive online marketing technology.

“We needed to establish on-going communication with our customers to improve retention. With Aprimo Marketing Studio we found everything we were looking for in one integrated system. We are excited about the possibilities Aprimo Marketing Studio opens up for us and we are already looking at expanding our use beyond our original plan,” said John Wilson, CMO at Informa Australia.

Partner Momentum

This past year, Aprimo joined forces with several strategic product and delivery partners to promote Aprimo Marketing Studio and foster adoption of online marketing technology. Aprimo’s implementation partners, including Acceleration, CoreMatrix, Datalicious and Numeric Analytics, work with the Aprimo Marketing Studio team to help customers implement the solution as well as provide valuable consulting and professional services.

“We are excited about working with Aprimo and being able to provide this suite of tools to our clients,” said Ted Stites, Manager of Consulting Services at Numeric Analytics. “The combination of Aprimo Marketing Studio with our expertise in marketing and analytics makes for a powerful combination that will yield great ROI. We pride ourselves in turning data into actionable insight and profitable marketing. Having tools like Aprimo Marketing Studio will enable us to quickly implement sophisticated programs that many never achieve.”

Aprimo’s product partner, Omniture is providing Web analytics to the Aprimo Marketing Studio solution.

“We are pleased that Aprimo, an accredited Omniture Genesis™ partner, has chosen to leverage the powerful online analytics and optimization capabilities of Omniture for Aprimo Marketing Studio,” said John Mellor, vice president, business development, Omniture Business Unit, Adobe Systems Incorporated. “Through this relationship, marketers will be able to provide consumers a more personalized, relevant experience. Marketers will also be able to better optimize their own websites to attract and engage prospects and customers with the combined knowledge of site visitor information from Omniture and the behavioral and demographic information contained in Aprimo Marketing Studio, giving customers a valuable, actionable level of insight.”

About Aprimo

Aprimo is a leading provider of on-demand marketing software solutions that increase revenues and improve the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events, including social media, email marketing and search engine management. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo’s solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela’s, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart and Warner Bros.

For more information call + 1.317.803.4300 or visit aprimo.com.