Research and Markets (http://www.researchandmarkets.com/research/232a15/1q10_greece_mobile) has announced the addition of IE Market Research Corp.'s new report "1Q10 Greece Mobile Operator Forecast, 2009 - 2014: Greece will have 20.8 million mobile subscriber accounts in 2014 with market share of Vodafone-Panafon rising to 31.2%" to their offering.

Mobile Operator Forecast on Greece provides over 50 operational and financial metrics for the Greek wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2014. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 3Q2011. Operators covered for Greece include: Vodafone-Panafon Hellenic Telecommunications Company S.A., Wind Hellas Telecommunications S.A., and Cosmote Mobile Telecommunications S.A. Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates. So what is IEMRs Forecast?

Total wireless subscriber accounts in Greece to reach 20.8 million in 2014

• We forecast that the number of wireless subscribers in Greece will increase from 19.1 million in 2009 to 20.8 million in 2014. This means that, on average, each person owns about two cell phones.
• Cosmote will continue to be the largest mobile operator in Greece. Our model predicts that Cosmote's number of subscribers will increase from 8.04 million accounts in 2009 to 8.83 million accounts in 2014.
• We also forecast that, by the end of 2014, Vodafone-Panafon will have 6.50 million subscribers while Wind Hellas will have 5.51 million subscribers.

Cosmote's subscriber market share to increase slightly over the next five years

• Our model predicts that Cosmote will see its subscriber market share increase slightly from 41.9% in 2009 to 42.4% in 2014.
• We also expect that Vodafone-Panafon's subscriber market share will increase from 30.7% to 31.2% while Wind Hellas's market share decreases from 27.4% to 26.4% over the forecast period, 2009 - 2014.

ARPU levels in Greece will be declining from 2009 to 2014

• We forecast that the industry average monthly ARPU will fall from 17.76 in 2009 to 15.01 in 2014.
• We expect that Cosmote's monthly ARPU level will decline from 19.26 to 14.90, and Vodafone-Panafon's monthly ARPU will decline from 17.63 to 15.93 over the forecast period, 2009 - 2014.

Cosmote will continue to enjoy higher EBITDA margins than Vodafone-Panafon and Wind Hellas over the next five years

• We forecast that the industry average EBITDA margin (calculated as EBITDA/reported revenue) will remain in the range of 33% - 34% over the next several years.
• Cosmote will continue to enjoy the highest EBITDA margin among operators at 41.9% in 2014 compared to 26.5% for Vodafone-Panafon and 29.8% for Wind Hellas.

Companies Mentioned:

• Cosmote Mobile Telecommunications S.A.
• Vodafone-Panafon Hellenic Telecommunications Company S.A.
• Wind Hellas Telecommunications S.A.

For more information visit http://www.researchandmarkets.com/research/232a15/1q10_greece_mobile