Nearly 37% of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV, according to market research firm, In-Stat (http://www.in-stat.com). The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple offer streamed or downloadable TV and movie content.

Figure 1. Consumer Interest in Viewing Full-Length Movies, Downloaded or Streamed, From the Internet on the Home TV

Click Here to View Figure 1

Similarly, a growing set of web-enabled TV devices is now proliferating across device categories that include digital TVs, Blu-ray Players, Digital Media Adapters (DMAs), network attached storage, and set top boxes.

“By 2013, In-Stat predicts that nearly 40% of all digital TV shipments will be web-enabled devices,” says Norm Bogen, In-Stat analyst. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013. Shipments of such web-enabled devices will see a compound annual grow rate (CAGR) of nearly 64% between 2008 and 2013.”

Recent research by In-Stat found the following:

• In 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio will be 2:1.
• In-Stat’s consumer survey indicates that over half of US consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30% use Ethernet.

The research, “Global Web-Enabled Consumer Electronics Devices Set to Explode” (#IN1004518RC), covers the worldwide market for web-enabled consumer electronics devices. It includes:

• Examination of the growth of Internet access functionality to a wide variety of consumer electronics (CE) device types, including TVs, set-top boxes (STBs), Blu-ray players, digital media adapters, game consoles, digital picture frames, and more.
• In-Stat research on consumer interest in OTT digital entertainment services.
• Forecasts for multiple types of web-enabled stationary CE device shipments through 2013.

For a free sample of the report and more information, please contact Elaine Potter at: epotter@reedbusiness.com or (480) 483-4441.

To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=99.

The price is $3,495 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.