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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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DIGITS Program Names Technology Industry Veteran Carol Greenfield As Project Director

DIGITS, a program that connects sixth-grade classes with volunteer industry professionals to inspire student interest in science, technology, engineering and math, has appointed Carol Greenfield as Project Director. Greenfield will be responsible for the rollout of the program across the state, the implementation in individual schools, and coordinating the planning for the future expansion of the program. She will report to Project Chair and President Emerita of the Mass Technology Leadership Council Joyce L. Plotkin.

A familiar face in the technology community, Greenfield worked for 17 years as the VP of Programs and Communications for the Massachusetts Technology Leadership Council where she was responsible for all of the Council’s programs and events, public relations and communications, and the Council’s website. She also handled the Council’s two highest-profile events with former President of the Soviet Union, Mikhail Gorbachev, and former Chair of the Federal Reserve Bank, Alan Greenspan. Following her work at the Council, Greenfield was a Director at Truman Company, an executive relationship marketing company. Her work at Truman focused on developing executive communities, executive content, and executive events.

“It’s great to be working with Carol again. With her unique skills and wide range of experience, she is already helping to move the program to the next level,” said Joyce L. Plotkin, DIGITS Project Chair. “Her assistance in helping us launch the program, in producing the DIGITS website, and in consulting with us on the DIGITS music video, “Make Digits Your Business,” and other video projects has been invaluable. We are delighted to have her join the DIGITS team as we look towards the continued growth and success of the program.”

DIGITS partners STEM professionals - individuals who work in science and technology companies - with the 568 schools in the Commonwealth that have a sixth grade to increase student interest in math and science subjects and careers. The project is funded by the Massachusetts Department of Higher Education’s STEM Pipeline Fund, is in partnership with the Department of Elementary and Secondary Education, and is being promoted by the Massachusetts Association of School Superintendents. DIGITS was developed by six leading industry associations that comprise the STEMTech Alliance: the Massachusetts Technology Leadership Council (the lead organization); the Massachusetts Biotechnology Education Foundation, affiliated with the Massachusetts Biotechnology Council; the Massachusetts Network Communications Council (now a part of the Mass Tech Leadership Council); The Engineering Center; the Massachusetts Medical Device Industry Council; and the New England Clean Energy Council.

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