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Google Spawns "Bloogle" – New Search Tool for Blogs
Google Blog Search Will Allow People to Find out What's Being Written in Blogs As it's Being Created

By: Jeremy Geelan
Sep. 16, 2005 03:30 PM

"Every day, millions of bloggers use the web to express themselves -- sometimes to just a few friends, sometimes to a worldwide audience," Jason Goldman (pictured) of Google's Blog Search team wrote on the company's website as the Internet search powerhouse this week launched an engine tuned to scouring blog entries for fresh news and views. 

"We wanted to create a better way to allow people to find out what's being written in blogs, as it's being created," he continued.

Blogs have become an important part of Internet life, according to recent surveys.  Some 27 percent of Internet users read them, according to one survey, which reports that some eight million US adults say they have created blogs.

Google launched a "Blog Search" beta version on Wednesday and heralded it as the easiest way to search for content in the cornucopia of online journals.

"We are continuously adding new content, very nearly in real time," Goldman wrote. "That way, you can find commentary on breaking news as it's being created by millions of individuals. Or get the latest take on the premiere of a new TV show."

Google strips out traditional news sources and other types of non-blog feeds like weather, stock quote updates, and customized search feeds, Li noted.

Google's new service is expected to put blogs on the screens of more computer users and inspire Internet rivals Yahoo and Microsoft to follow suit with blog search engines of their own.

Published Sep. 16, 2005— Reads 19,592
Copyright © 2005 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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About Jeremy Geelan
Jeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is Conference Chair of the all-new International Cloud Computing Conference & Expo series, of the International Virtualization Conference & Expo series, of AJAXWorld RIA Conference & Expo series, and of the long-running SOAWorld Conference & Expo series. He's founder of Cloud Computing Journal, Web 2.0 Journal, AJAX & RIA Journal and other leading SYS-CON titles. From 2000-6, as first editorial director and then group publisher of SYS-CON Media, he was responsible for the development of all new titles and i-Technology portals for the firm, and regularly represents SYS-CON at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of "Power Panels with Jeremy Geelan" on SYS-CON.TV.

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