SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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San Francisco Chronicle Introduces New Business Report, Featuring Content From Bloomberg News

SAN FRANCISCO, CA -- (Marketwire) -- 03/24/10 -- The San Francisco Chronicle announced today that it will offer an expanded and enhanced daily business section with the BLOOMBERG NEWS® service, launching Sunday, March 28.

The new section, named Business Report, will be comprised of regional stories and data produced by the business staffs of The Chronicle and Bloomberg. The collaboration will include content sharing on SFGate.com and the BLOOMBERG.COM® Web sites.

"By working with Bloomberg, the world's largest and most trusted information sources for business news and reporting, we intend The Chronicle's daily business section to be an essential read for business, financial and technology coverage of Silicon Valley and the Bay Area," said Frank Vega, Chronicle Chairman and Publisher.

"Readers throughout the Bay Area can only benefit and profit from the combination of The Chronicle's exceptional news judgment and the global reporting perspective Bloomberg brings to each and every story," said Matthew Winkler, editor-in-chief of Bloomberg News.

Business Report will provide expanded coverage of Silicon Valley technology companies and sectors, as well as regional real estate, jobs, personal finance and stock performance. Pages will be added to The Chronicle business section for the expanded report in daily and Sunday editions. The section will feature The Bloomberg Market Report -- an exclusive and unique data listings on economic trends for the Bay Area, nation and world. Content will also appear on SFGate.com in the Business Report section.

Bloomberg's 50-person San Francisco news bureau will coordinate daily with The Chronicle's news staff to produce a complete and compelling report for the daily business section.

"This new section takes advantage of the strengths of both Bloomberg and The Chronicle business staffs to create a one-of-a-kind newspaper business section," said Ward Bushee, Chronicle editor.

Known for its accuracy and immediacy in reporting, Bloomberg ranks as the definitive source for the business community. Its concise, jargon-free reporting makes even the most complex issues easy to understand for all readers, not just investment professionals.

In addition to content provided by Bloomberg, the Business Report will continue to feature Chronicle columnists whom local readers trust for analysis and advice into what's going on in Bay Area business. Kathleen Pender's Net Worth column will continue to provide insight into personal finance decisions, while Andrew S. Ross and The Bottom Line provide an insider's look at the local business community.

About the San Francisco Chronicle
The six-time Pulitzer Prize-winning San Francisco Chronicle is the Bay Area's leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, the San Francisco Chronicle reaches 1.9 million Bay Area adults each week.

About Bloomberg
Bloomberg is the world's most trusted source of information for business professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg's media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 counties. The BLOOMBERG TELEVISION® 24-hour network delivers smart television to more than 240 million homes. BLOOMBERG RADIO® services broadcast via SIRIUS XM Radio and 1worldspace™ satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS® magazine, Bloomberg BusinessWeek magazine and the BLOOMBERG.COM® financial news and information Web site provide news and insight to businesses and investors. For more information, please visit http://www.bloomberg.com.

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BLOOMBERG and BLOOMBERG NEWS are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. All rights reserved.

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