EMERYVILLE, Calif., Oct. 05 /PRNewswire-FirstCall/ -- The Oppenheim Toy Portfolio has awarded its prestigious Platinum Seal Awards to three LeapFrog products: the FLY(TM) pentop computer, Leapster L-MAX(TM) learning game system and Learn-Around(TM) Playground. LeapFrog Enterprises, Inc. , is a leading designer, developer and marketer of innovative, technology-based learning products.

The Oppenheim Toy Portfolio is the only independent consumer review of children's media. The Platinum Seal is awarded to outstanding new products that enhance the play lives of children. The products awarded were reviewed by a noted expert in child development, children's literature, and education, and further tested by the most objective panel of judges: kids.

"We are thrilled to have three products recognized with the highest honor by such an exceptional organization," said Kathryn E. Olson, chief marketing officer of LeapFrog Enterprises, Inc. "As we continue to raise the bar for personal learning tools, this honor is a testament to LeapFrog's commitment to excellence and popularity in over 80,000 classrooms and million of homes."

"These three Platinum Award winners received high marks from our testers for being fun, engaging and innovative," said Stephanie Oppenheim, publisher and co-founder of the Oppenheim Toy Portfolio.

FLY pentop computer

The FLY pentop computer is a new leading edge computing platform designed to bring the power of computer interactivity to the most prolific and user-friendly interface of all -- pen and paper. It is an interactive, personal learning tool that gives users real-time audio feedback as they write and draw on special FLY paper, making what they write come to life. As a pocket tutor, the FLY pentop computer offers guided instruction in the core subject areas of math and spelling to help students complete their homework and prepare for tests. A variety of software applications from homework to games are available. Ages: 8-13 years. MSRP: $99.99.

Leapster L-MAX learning game system

The Leapster L-MAX learning game system combines handheld learning and TV screen learning to offer the ultimate in educational video gaming. As a handheld system, it encourages learning on the go. Connected to the TV the Leapster L-MAX learning game system extends play to a large screen to allow parents to share in their child's learning experience. Featuring the best in-depth tutorials and a supporting hint structure to guide children through reading, math or spelling concepts, the Leapster L-MAX learning game system is a smart way to support children in their individual learning process. Ages: Pre-K- 4th Grade. MSRP: $99.99.

Learn-Around Playground

The Learn-Around Playground is an all-in-one activity center that links physical movements to learning connections as baby grows, from sitting and crawling to standing and cruising. It features 45 interactive touch points and a musical mode that lets baby compose and play using a symphony of sounds. Ages: 3-36 months. MSRP: $59.99.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in more than 80,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM) products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

About Oppenheim Toy Portfolio

Oppenheim Toy Portfolio is the only independent guide to children's media, co-founded in 1989 by child development experts Joanne and Stephanie Oppenheim. Oppenheim Toy Portfolio Gold Seal Awards are given to outstanding new products that enhance the play lives of children. The Oppenheims are both Contributors to NBC's Today Show. More information about the Oppenheim Toy Portfolio can be found at http://www.toyportfolio.com/ .

NOTE: LEAPFROG, FLY, LEAPSTER L-MAX, and LEARN-AROUND are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

Contact: Jaeme Sines LeapFrog Enterprises, Inc. 510-596-3497 jsines@leapfrog.com Nadine Weber Kaplow Communications 212-221-1713 nadinew@kaplowpr.com

CONTACT: Jaeme Sines of LeapFrog Enterprises, Inc., +1-510-596-3497, or
jsines@leapfrog.com; or Nadine Weber of Kaplow Communications,
+1-212-221-1713, or nadinew@kaplowpr.com, for LeapFrog Enterprises, Inc.

Web site: http://www.toyportfolio.com/

Web site: http://www.leapfrog.com/