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BTG Cosmetics, Inc Inks $12 Million Marketing and Media Support Deal With Global Media Fund

BTG Cosmetics, Inc Inks $12 Million Marketing and Media Support Deal With Global Media Fund

NORTH HOLLYWOOD, CA -- (MARKET WIRE) -- 10/11/05 -- BTG Cosmetics, Inc (OTC: BCSM), manufacturer of the TOMA brand of beauty and health products, has completed an agreement with Global Media Fund, LLC of Falls Church, Virginia. In this agreement, Global Media, through its News USA Media distribution entity, will provide BTG Cosmetics, Inc with a comprehensive $12 million media campaign. The media campaign will consist of a 50/50 blend of radio and print. News USA will, in coordination with BTG Cosmetics, Inc, develop feature articles that brand the company's diverse beauty and health product line and distribute these to the 10,250 daily and weekly newspapers, news and wire services they have developed relationships with over the past 18 years. The program also calls for nationally syndicated radio features that will promote the entire BTG Cosmetics product line. The radio scripts will be written by media and radio professionals, read by radio professionals and sent to over 6,000 radio stations across the US. It is expected that once the media campaign is launched, the print campaign will reach an audience of 142,560,000 readers monthly for 12 months, while the radio campaign will reach 450,000,000 listeners monthly for twelve months.

"We have serviced over 3000 clients including 33 US government agencies, hundreds of non-profit organizations, the majority of the Fortune 1000 companies as well as numerous emerging growth companies such as BTG Cosmetics, Inc. We are particularly effective on consumer-based beauty and health-related companies such as BTG Cosmetics, Inc. Companies such as L'Oreal, Liz Claiborne, Rembrandt Toothpaste, Colgate-Palmolive, and many more have discovered that our services are the most cost-effective way to increase sales, brand a company and product, and increase public and investor awareness about their company and its products," stated Don Rose, President of Global Media Fund, LLC. Mr. Rose went on to say, "based upon our experience, we know that BTG Cosmetics, Inc is a very good match for the type of media exposure that we bring."

BTG Cosmetics, Inc President, Mr. Ben Friedman, said, "Over the past two decades, Global Media Fund and News USA have represented many of the most successful and powerful companies in the cosmetics industry such as L'Oreal and Liz Claiborne. They have a proven system and unparalleled track record. We have no doubt that with their experience and our high-quality products, BTG will be able to penetrate the market successfully and increase our sales to the highest levels achievable. This partnership will prove to be extremely successful for our company, business partners, and shareholders."

The media campaign is expected to launch in October 2005.

About BTG Cosmetics, Inc. (OTC: BCSM)

BTG Cosmetics, Inc is a manufacturer and distributor of quality cosmetic products for the beauty and health industries. Their TOMA® line of nail polishes is known worldwide for its quality and superior wear. The Mood-Changing® polish line, sold both to the professional salon under the TOMA® name, and to the retail sector under the American Woman® name, is still a huge seller and continues to be a core product for the company. BTG Cosmetics, Inc also has a full line of health and beauty products such as salon gloves, mascara, lip glosses, and skin care lotions and creams. BTG Cosmetics, Inc, also private labels many brands of polish and cosmetics for salons and retail stores looking for their own branding opportunities.

You can visit their website at www.btg-cosmetics.com or email info@btg-cosmetics.com

For information in Canada, please call Cosmetics Based on Nature at 905.771.6115 or email customerservice@cosmeticsbasedonnature.com

About Global Media Fund, LLC:

Global Media Fund was started by the owners of one of the most successful media creation and placement companies in the world. Global Media Fund's primary purpose is to invest media and advertising monies in both established and promising young companies and to grow along with their clients. By taking equity as majority payment for services, Global Media Fund gives their portfolio companies the ability to execute an all-encompassing media campaign that exposes their clients' company and products to millions of consumers with very little cash outlay. This allows Global Media Fund client companies to gain the exposure they need to promote their product and services.

For more information, visit www.globalmediafund.com

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.

Investor Relations

Contact:
FutureTech Capital
Sam Talari
Managing Partner
(727) 417-9338
Email Contact
www.futuretechcapital.com

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