Singapore, May 19, 2010 - (ACN Newswire) - Beyond the oft-mentioned benefits of social media and the rapid development of tools that offer assistance in companies' social media quests, little has been said about the effective use of social media in media relations.

Editors and journaliststoday are looking to digital media sources like Twitter and blogs to obtain fresh insights and information. Consider the power of such opinions, the lack of control that companies have over them and the impact of a mention by an influential source, and it is suddenly obvious that brands should actively look beyond the press release.

With concepts of "command-and-control" and traditional "push" communications becoming outdated, organisations need to make sense of their surroundings and establish "credible conversations" with their stakeholders, notes Chris Tang, Managing Director, Asia Pacific for The Hoffman Agency.

Despite this, brands should keep in mind that traditional media also presents itself as a significant and reliable communication platform amongst businesses and consumers alike. The challenge is in using an "integrated approach" and "authentic conversations" to build trust, says Anne Costello, Senior Vice President, Text 100 APAC.

With the changing dynamics of media relations still largely unaddressed, a 2-day conference will be held in Singapore and Hong Kong on 12 - 13 and 15 - 16 July respectively to share how cross media platforms can be used effectively. Tang, who will be speaking at the event, emphasises the need to "converse credibly" through a combination of "earned media and owned media", both offline and online.

In its 8th series, the Media Relations conference will address critical issues such as boosting corporate branding with integratedmedia plans, managing social media backlash online & offline, as well as measuring social media ROI. These will be supported with case studies from HSBC, Cisco, Paypal, Sandisk, and the Automobile and FMCG industries.

The conference will also feature a panel of editors & journalists from the local scene who will share their thoughts on how companies can engage the media. The Singapore panel will be moderated by Raymond Francis, Director of Communications of Boeing International Corporation while the Hong Kong panel will be moderated by Sajin Varghese, Regional Director Corporate Communications, Philips Electronics. The panel includes panellists from SPH, TIME, Radio Television Hong Kong and more..

Endorsers of the event include the Hong Kong Public Relations Professionals' Association and the Public Relations Consultants' Associations of Malaysia and India.

Conference Details can be found below:

Title: 'Media Relations: Integrating Social Media & Traditional Media'
Date:12 - 13 July 2010 (Singapore) / 15 - 16 July 2010 (Hong Kong)
Time: 9 am - 5pm
Venue: Grand Copthorne Waterfront (Singapore) / The Excelsior (Hong Kong)

For more details, please refer to the conference brochure at http://www.conferences.com.sg/S1366-SMR8-12A-Q.pdf


About Pacific Conferences

At Pacific Conferences, we pride ourselves on our ability to facilitate the sharing of insight. It is our aim to add value to your business through timely events that provide interactive, insightful information and analysis about issues facing businesses in Asia Pacific. All our events are designed with the senior level decision-maker in mind, and are built from the ideas and critical concerns raised in discussions we have with you throughout the year. We then work with experts and leaders who have deep knowledge and practical experience to address these issues, ensuring that our conferences are timely, up-to-date and packed with issues that you are facing in your line of work. With a line-up of events throughout the year focusing on a range of functions including Marketing, PR, Corporate Communications, Finance and HR, we strive to create opportunities for you to interact with peers and other experts in your common areas of interest. Visit www.conferences.com.sg.


Source: Pacific Conferences

Contact:

Ms. Candice Kang
Conference Marketing Executive
Tel: +65 6372 2309
Email: candice@conferences.com.sg