MIAMI BEACH, Fla., May 21 /PRNewswire-FirstCall/ -- Divine Skin Inc. (OTC Bulletin Board: DSKX), which targets hair regrowth head-on, opened its first day of trading up at $0.30. The newly public company evolved out of its flagship brand, DS Laboratories, which grew quickly without investment capital until 2009, when it conducted a private placement.

The company's rapid expansion came through "exhaustive research, out-of-the-box thinking, and entrepreneurial drive," says founder and CEO Daniel Khesin.

"Great products result when entrepreneurs with specific needs cannot find good solutions in a market, thus exposing new business opportunities," says Khesin, whose own personal experience made him realize that no topical product contained any technology to control a receding hairline.

The best-known ingredient, minoxidil, regrows hair on the vertex of the scalp. Several Divine Skin products contain both minoxidil for the vertex plus additional compounds shown clinically to work at the hairline as well.

Divine Skin develops and markets cosmeceuticals under a handful of brands. DS Laboratories, which targets high-performance topical products to both men and women, specializes in restoring growth and radiance to hair; suppressing dandruff and unwanted hair; balancing natural flora to enhance feminine hygiene; reducing the appearance of cellulite, wrinkles, and double chins; and controlling acne.

The company's second brand, Sigma Skin, is all about men, sold through upmarket retailers like Saks Fifth Avenue in Mexico, Bergdorf Goodman in the United States, and Harvey Nichols in the United Kingdom. Products are designed to reverse hair loss and the signs of facial aging.

The company says it will launch a fourth major line in 2010.

Khesin shares credit for the company's success with his two cofounders. Leo Smirnov, whom he calls "a brilliant designer," joined early to create compelling packaging with sophisticated engineering techniques. Michael Strong, "a talented marketing strategist," joined to refine the distribution network.

ABOUT DIVINE SKIN, INC.

Divine Skin, Inc. is engaged in the development, marketing, and distribution of high performance products that encompass the personal care landscape. Through its distribution network, Divine Skin's products are sold in over 20 countries. Management believes Divine Skin has established itself as a leader in certain categories of topical therapy for personal care applications, including hair loss. The core of Divine Skin's business model is the aggressive pursuit of innovation and technology. Divine Skin currently distributes its DS Laboratories, Polaris and Sigma branded products through a network of specialty retailers, online stores, spas/salons, medical professionals, and wholesalers. The products within these brands contain proprietary technologies that utilize special encapsulation techniques for improved bioavailability and comprehensive formulations that have a wide spectrum of activity against common skin conditions. Examples of Divine Skin's brands can be found on the following websites:

Brands:

DS Laboratories, www.dslaboratories.com

Sigma Skin, www.sigmaskin.com

Polaris Research, www.polarisresearch.co.uk

SOURCE Divine Skin Inc.