LONDON, UNITED KINGDOM -- (Marketwire) -- 05/26/10 -- Online auctions website, Flutteroo, is delighted to announce that it has signed a deal to work with Latitude, the UK's leading Digital Marketing and Search agency. The focus of the partnership will span both PPC and Natural Search and is the next step in Flutteroo's exciting growth plans to develop its online auctions business.

Flutteroo has grown rapidly since its launch, offering a combination of auctions including both penny auctions and lowest unique bid auctions, and already has over 45,000 registered players, creating thousands of winners of brand new items including iPhones, Wii consoles and LCD TVs. It is now entering its next phase of growth, and is looking to work with Latitude both here in the UK and further afield as it eyes the potential for International expansion. As the pay per bid auction category continues to expand, having a strong on-line presence will be fundamental to securing a long-term category leading position.

Dave Hobday, Flutteroo CEO, commented: "We are very pleased to be working with Latitude across the entire search spectrum. Their skills in this area, coupled with their understanding of the pay per bid auction market are unrivalled and will help us continue and accelerate the exponential growth of Flutteroo both in the UK and Internationally".

Alex Hoye, Latitude CEO, added: "We are delighted that we will be helping grow Flutteroo. The on-line auction market is still in its infancy, and Flutteroo has a unique proposition that is already demonstrating what can be achieved. We look forward to continuing to build Flutteroo and applying our search marketing skills across every facet of the business".

The company was founded just over a year ago, and this partnership is testament not only to its current success, but also to its very ambitious plans. The style and customer centric approach of their blue chip management team, from first contact through every touch-point, sets Flutteroo apart from every other operator. This approach will remain at the heart of its plans with Latitude.

About Flutteroo.co.uk

Flutteroo is a new business that is entering the rapidly growing market of internet 'Pay Per Bid Auctions'. Pay Per Bid Auctions combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

About Latitude

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics over 150 campaigns in 47 countries. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your marketing spend than you're getting at the moment. In fact, we're so confident that we offer many of our clients' performance-based pricing.