BEIJING, May 26 /PRNewswire-Asia/ -- Frbiz.com, one of China's leading B2B search platforms, analyzes 2010 household appliance industry development.

In January and February 2010, household appliances industry-wide sales income reached 171.1 billion yuan, up 33% year-on-year. The basic trend is of rapidly rising growth, with net profit increases of 65%. In the household electrical appliance industry (including small appliances) from January to February 2010, sales income was 111 billion yuan, a year-on-year increase of 32%, and pre-tax profit was 4.4 billion yuan, a year-on-year increase of 65%. From January to February, the entire industry's gross margin was 13.27%, and net profit margin sales reached 3.32%. Raw materials prices have been rising since 2009, which has impacted industry profitability.

Overall, in the first quarter of 2010, business sales increased year-on-year very quickly. Air conditioners, refrigerators, washing machines, television sets and other large appliances performed especially well. Air conditioner and refrigerator sales are still high for the off-season, while washing machines and TV sets are in their peak sales season, with higher sales volume. Although product sales increases are due to the Lunar New Year, year-on-year growth is faster than in the previous year.

Chinese sales are expected to maintain high growth rates until mid-2010, in the second half year may fall. Since the second half year of 2009, sales of home appliances in the countryside have been higher, but in the second half of 2010, growth of sales of home appliances in the countryside may fall to normal levels.

In terms of exports, recently China's home appliance (http://www.frbiz.com/catalog-17000000-1/home_appliances.html ) exports have increased, and manufacturing enterprises have seen an increase in orders. In January and February of 2010, in the home equipment industry, exports were 26.5 billion U.S. dollars and 2.4 billion U.S. dollars respectively, representing year-on-year increases of 14% and 29%, a return to 2008 levels. In the television set industry in January and February exports were 0.7 billion dollars and 0.71 U.S. dollars respectively, up 46% and 48% year-on-year; absolute growth volume has declined, but the market is still maintaining rapid growth.

In short, Himfr believes that in the second half of this year, there exists some uncertainty, as year-on year-growth may be declining, but this year the home appliance market will maintain a rising trend. Increase in international market demand will drive the industry's recovery.

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SOURCE Frbiz.com