Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
CSR (LSE:CSR) today announced the SiRFatlasV® multifunction GPS system
processor, a next-generation system-on-chip device with higher levels of
integration, performance and cost-effectiveness that enables
manufacturers to create high-volume, value-priced consumer navigation
and location-aware products. Available now in production quantities,
SiRFatlasV’s ARM 11 and DSP dual-core architecture delivers high
performance GPS, high-MIPs application computing and robust
multifunction capabilities on a single chip to reduce system cost and
size while speeding time to market.
“SiRFatlasV is the next step in the evolution of our mainstream
navigation platform, bringing even greater functionality on chip and
delivering faster fixes and higher performance than ever before while
reducing overall power consumption, system cost and size,” said Kanwar
Chadha, chief marketing officer at CSR. “All of this plus the
considerable time-to-market advantages of our Synergy connectivity
solution make SiRFatlasV the platform of choice for a new generation of
mainstream PND and location-aware consumer devices.”
The SiRFatlasV processor combines on a single chip a 500- or 664-MHz
ARM11 processor core with vector floating point unit; advanced,
autonomous GPS/Galileo baseband DSP core with available SiRFAlwaysFix™
technology, DDR2, Mobile DDR, SD/MMC/MMC+ and NAND flash memory
controllers; audio DAC; LCD touch panel controller, video post
processing accelerator; USB 2.0 and other connectivity interfaces and a
complete power management unit. This high degree of integration reduces
parts count and bill of material (BOM) costs, power requirements and PC
board size while simplifying design and speeding development and time to
market.
“Microsoft is excited to be working with CSR to deliver rich,
specialized application experiences on the SiRFatlasV navigation
platform,” said Kim Chau, senior partner manager for Windows Embedded at
Microsoft Corp. “With SiRFatlasV, CSR has created an optimized and
developer-friendly Windows Embedded CE 6.0 platform for mobile
navigation, and we look forward to working with CSR to continue to drive
innovation and differentiation in this market.”
Windows Embedded CE 6.0 is a componentized, real-time operating system
that delivers compelling experiences on a wide range of small footprint
consumer and enterprise devices. By building on the high performance and
highly reliable Windows Embedded CE platform, device makers can bring
their device to market quickly and efficiently.
“We are very pleased with the customer and partner response to
SiRFatlasV,” said Ahmet Alpdemir, senior vice president for the
Automotive/PND business unit of CSR. “AtlasV is already in use by a
number of leading original equipment and original device manufacturers,
including GlobalSat Technology Corporation, Mango Research Corp., Mobile
Devices, Topicon HK Limited and YF International Limited.”
Using CSR Synergy™, the SiRFatlasV processor can be seamlessly
integrated with CSR’s audio and connectivity platforms incorporating a
broad range of technologies – Bluetooth, Bluetooth low energy, Wi-Fi,
echo cancellation, noise suppression, FM receive and transmit and more.
CSR Synergy ensures that all of these systems work together as a unified
platform, enabling technologies such as Bluetooth and Wi-Fi to coexist
in the same system environment without interfering with one another or
degrading performance. This simplifies design engineering and helps
achieve an overall improvement in the end-user experience.
What’s New in SiRFatlasV
SiRFatlasV continues to challenge industry boundaries by increasing
performance and functionality while reducing power consumption. Not only
has the SiRFatlasV reduced its overall power consumption by 10 percent
over SiRFatlasIV, it does so while integrating a number of external
components thus reducing the overall bill of materials.
“While other SoCs in this market have incorporated various combinations
of GPS, an ARM core and power management components, SiRFatlasV combines
all three to achieve a very high level of integration,” said Conlan Ma,
Director of Product Management in CSR’s Automotive/PND Business Unit.
“Together with CSR’s connectivity and audio platforms and Synergy
software, manufacturers are able to build connected PND platforms using
SiRFatlasV that enable clear hands-free calling and seamless data
connectivity via a mobile phone.”
In addition to power and cost savings, the SiRFAlwaysFix technology
employs proprietary power management and orbital (ephemeris) prediction
algorithms to achieve significantly faster times to first fix by always
keeping the SiRFatlasV in a hot-start condition without the GPS receiver
having to be at full power. SiRFAlwaysFix employs CSR’s new
SiRFHibernation technology, which is able to completely cut off DRAM
power when the system enters standby mode. Together, SiRFAlwaysFix and
SiRFHibernation enable manufacturers to achieve longer battery life with
a same battery or the same battery life with a smaller battery while
boosting GPS performance and improving the user experience.
With the new, faster 644-MHz ARM11 core speed, the SiRFatlasV is capable
of handling heavier application loading to deliver a better user
experience when performing routing calculations, displaying pseudo-3D
graphics, multimedia playback and other processor-intensive functions.
New support for DDR2-400 memory, the most popular memory technology in
use today, means manufacturers can now use the low-cost commodity memory
chips in their designs. Similarly, the new 8-bit NAND flash memory
controller interface with 12/24-bit configurable BCH HW ECC support
allows the use of less expensive 3x-nm raw multi-level-cell (MLC) NAND
flash memory chips, reducing BOM cost.
The new, on-chip audio DAC and power management unit eliminate the need
for external components, reducing overall power consumption and BOM
costs, simplifying design and shrinking PC board size. Single stereo and
mono audio outputs each offer a 93-db S/N ratio and 70-db total harmonic
distortion (“A” weighted). The power management unit features two
switching DC/DC sources for the SiRFatlasV core and DRAM, plus four
low-noise, high power supply ripple rejection, low-drop-out sources for
I/O, peripheral, PLL, analog and RF power.
Availability and Pricing
Already fully production qualified and available in high volumes, the
SiRFatlasV multifunction location processor measures 10 mm x 13 mm with
1.2-mm height, comes packaged in a 285-ball grid array (TFBGA) with
0.65-mm pitch, and supports both Windows Embedded CE 6.0 and Linux
operating systems. Please contact a CSR sales representative for pricing
information.
CSR’s Multifunction Platforms
CSR’s multifunction platforms are designed to unleash the power of
next-generation, location-centric convergence devices, significantly
enhancing the consumer experience for location applications and media
rich content. Offering industry leading GPS/Galileo location performance
and powerful application processors with a common development
environment, these platforms provide a rich visualization and multimedia
experience. SiRFatlasV integration is optimized for the requirements of
entry- and mid-level devices, while SiRFprima, with its dedicated
hardware for high-resolution multimedia and 3D graphics, is optimized
for higher-end systems.
About CSR
CSR plc is a leading provider of multifunction audio, connectivity and
location platforms. CSR’s technology portfolio includes Bluetooth, GPS,
FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable
silicon platforms that incorporate fully integrated radio, baseband and
microcontroller elements. CSR’s Connectivity Centre is designed to
enhance the user experience with mainstream mobile devices by
intelligent integration of multiple wireless connectivity and
location-awareness technologies. CSR’s Location Platforms are
complemented by wireless connectivity and multimedia capabilities for
high-volume mobile consumer devices and commercial applications.
CSR’s technology has been adopted by market leaders into a wide range of
mobile consumer devices such as mobile phones, automobile navigation and
telematics systems, portable navigation devices (PNDs), wireless
headsets, mobile computers, mobile internet devices, GPS recreational
devices, digital cameras, mobile gaming, plus a wide range of personal
and commercial tracking applications.
This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are ‘forward looking
statements’ within the meaning of the United States Private Securities
Litigation Reform Act of 1995 in relation to the SiRFatlasV®
multifunction GPS system processor, and other future events and their
potential effects on CSR. These forward-looking statements can be
identified by words such as ‘can be,’ ‘enabling’, ‘capable’ and other
similar expressions regarding the performance characteristics of CSR’s
SiRFatlasV multifunction GPS system processor. Any future release of
CSR’s SiRFatlasV multifunction GPS system processor or modifications to
such products’ capability, functionality or feature are subject to
ongoing evaluation by CSR, and may or may not be implemented and should
not be considered firm commitments by CSR and should not be relied upon
in making purchasing decisions. Such forward-looking statements
represent the current expectations and beliefs of management of CSR, and
are based upon numerous assumptions regarding CSR’s business strategies
and the environment in which CSR will operate and therefore involve a
number of known and unknown risks, contingencies, uncertainties and
other factors, many of which are beyond the control of CSR. Each forward
looking statement speaks only as of the date hereof. CSR does not
undertake to release publicly any updates or revisions to any forward
looking statements contained herein, otherwise than required by law.