Zoo Entertainment (ZOOED), a leading developer and marketer of interactive entertainment software, today announced its 2010 release schedule, which includes a diverse portfolio of new interactive games. The new titles target casual game players and cover a wide range of family-friendly categories including game shows, racing, hunting & fishing and simulation.

The 2010 schedule also includes Zoo Entertainment’s first digital releases, including Auditorium the first new game developed through indiePub Games, the company’s innovative on-line community for independent game developers and casual game players.

“We believe our robust 2010 new releases offer broad-based, value-added appeal to the casual game player,” said Mark Seremet, chief executive officer, Zoo Entertainment, Inc. “Our strategy to offer a diversified portfolio of titles and leverage our strong licensing partnerships is working. It has enabled Zoo Entertainment to grow even in very challenging economic conditions. We’re also pleased that this year’s line-up includes an initial contribution from indiePub Games. Our strong 2010 release schedule combined with our digital initiatives position us well for continued growth.”

Among the company’s 2010 titles are:

MINUTE TO WIN IT

As a licensing partner with NBC Universal, Zoo will release Minute to Win It in November 2010, based on the popular NBC reality series hosted by celebrity chef, Guy Fieri. The game will recreate the series’ family-friendly challenges on the Nintendo Wii^TM and DS^TM platforms.

DEAL OR NO DEAL 2011 ANNIVERSARY EDITION

Also in partnership with NBC Universal and Endemol USA, Zoo will offer an anniversary edition of Deal or No Deal in September 2010 on the Nintendo Wii^TM and DS^TM platforms. The original title, which was released in June 2007 on the DS^TM platform and in January 2009 on the Wii^TM platform, has sold over one million units. The anniversary edition offers similar broad family appeal.

MATTHEWS BOW HUNTING

Zoo Publishing and Matthews, the premium international hunting bow manufacturer, have collaborated to produce Matthews Bow Hunting, a hunting simulation game due for release in October 2010. Designed for the Nintendo Wii^TM platform, the game will offer an all-new, realistic sense of the hunting experience, enhanced by the innovative design of the game’s value-added accessory, a hunting bow.

KEVIN VAN DAM FISHING

Zoo Publishing has partnered with Kevin Van Dam, a five-time “Angler of the Year” award winner to produce KVD Fishing, a realistic bass fishing sports game with a fishing rod accessory, scheduled for release in September 2010 on the Nintendo Wii^TM and PS3 ^TM platforms. Kevin is a three-time winner of the coveted “BassMaster Champion” title and the first ever recipient of the ESPN “Outdoorsman of the Year Award.”

SHAWN JOHNSON GYMNASTIC CHALLENGE

In October, 2010, Zoo will release Shawn Johnson Gymnastic Challenge on the Nintendo Wii ^TM, DS ^TM and DsiWare ^TM platforms. Shawn won a gold and three silver medals in the 2008 Beijing Olympic Games gymnastics competition. She has also won the prestigious James E. Sullivan Award, an ESPY Award for Female Olympian and was the season eight champion of the television reality show Dancing with the Stars.

HELLO KITTY SEASONS

Hello Kitty Seasons is the latest addition to this popular franchise, which includes Hello Kitty Big City Dreams and Hello Kitty Birthday Adventures. This new title is the first of this series to be offered on the Nintendo Wii ^TM platform, scheduled for October, 2010.

AUDITORIUM

Auditorium is one of Zoo Entertainment’s first digital releases and, importantly, one of the first titles developed through the company’s indiePub Games online gaming site. Auditorium has won several awards including The Mochis and Interactive Media Awards.

About Zoo Entertainment

As a leader in the high growth, casual gaming sector, Zoo Entertainment, Inc. licenses, develops and publishes a wide variety of casual and family-friendly video games for the Nintendo Wii^TM, Nintendo DS^TM, Sony Playstation®, Sony PlayStation® Portable, Sony PlayStation® Network, iPhone®, and PC platforms through the company’s wholly owned subsidiaries, Zoo Games, Inc. and Zoo Publishing, Inc. Founded in 2007, Zoo Entertainment is based in Cincinnati, Ohio.

Led by a team of veteran industry executives, Zoo Entertainment has a diverse and growing library of nearly 100 high-value interactive game titles in a variety of categories including game show, racing, children’s, hunting & fishing, simulation, and shooter. The company’s portfolio approach to product development drives its powerful and diversified content library, thereby mitigating operational risk. Zoo Entertainment has a well-established distribution network and sells its products to national and regional retailers, specialty retailers and video game rental outlets. The company also has licensing relationships with many widely respected brands. With its innovative content creation site, indiePubGames.com, Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. For more information, please visit www.zoogamesinc.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Entertainment is engaged; demand for the products and services that Zoo Entertainment provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.