Hipcricket, the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers and drive sales and loyalty, today unveiled HIP 6.0, the latest version of its cloud-based mobile marketing and advertising platform. Key new features in HIP 6.0 include enhanced analytics, tighter integration with industry-standard customer relationship management (CRM) and marketing resource management (MRM) systems and new, industry-leading hyperlocal targeting capabilities which enable brands to target customers and prospects based on location.

Delivered as a software as a service (SaaS) platform, HIP 6.0 provides brands and agencies with powerful capabilities to create national and local mobile campaigns through SMS (including mobile coupons), Mobile Web, applications and Interactive Voice Response (IVR). HIP 6.0 also provides access to the Hipcricket Mobile Marketing and Advertising Network through display advertising and to customers who have opted in to receive relevant marketing and advertising offers via SMS. The Hipcricket network gives brands and agencies access to more than 50 million unique users across Hipcricket’s national footprint representing over 250 million impressions per month.

Beyond the benefits inherent in its simple yet powerful cloud-based delivery model, HIP 6.0 includes the following new features:

• Enhanced Integration with Enterprise Marketing Systems for Superior Cross-Channel Campaign Management: Hipcricket has created a comprehensive library of application programming interfaces (APIs) so that HIP 6.0 can tie directly to customers’ CRM and MRM systems. When integrated, the business and marketing information from HIP 6.0 flows into one marketing database, giving non-technical managers a complete, 360-degree view of all of their customers and campaigns across all channels while ensuring data integrity. Customers can also integrate HIP 6.0 with large data warehouses to improve customer information accuracy and streamline information flow.
• Industry-Leading Hyperlocal Targeting for New Sales: HIP 6.0 enables users to create hyperlocal campaigns, based on GPS data or other gathered data as well as declared information. For example, a customer who has opted in to share his GPS data could be “detected” upon entering a store and offered an SMS coupon.
• Unmatched Flexibility of Engagement: On the creative/campaign execution side, customers can work with a Hipcricket account executive to plan and execute their campaign, or create a campaign themselves with the platform’s powerful self-service capabilities. On the technical side, HIP 6.0’s SaaS delivery provides a lower total cost-of-ownership without the need for expensive infrastructure investments.
• Enhanced Analytics: HIP 6.0 includes Hipcricket’s industry-leading reporting and analytics capabilities which enable businesses to comprehensively monitor campaigns, analyze results and make campaign changes in real time for the best possible results and return on investment.

“The HIP 6.0 platform represents an important release for Hipcricket; one that mirrors our customers’ desire to integrate mobile into their overall marketing mix, rather than have it operate as a silo,” said Eric Harber, president and COO at Hipcricket. “We listened to our customers, and built an easy-to-use mobile marketing and advertising platform that tightly integrates with their existing marketing to deliver results quickly, while empowering them to reach new mobile subscribers and to better engage with their current ones.”

Hipcricket has conducted more than 65,000 mobile marketing campaigns for some of the world’s biggest brands—including Macy’s, Nestle, KFC, HBO and Clear Channel—as well as hundreds of radio and television stations nationwide. Hipcricket equips clients with superior technology and services that enable them to create mobile advertising and promotional campaigns in minutes.

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 65,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. More information can be found at: www.hipcricket.com.