RESTON, Va., June 4 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending April 2010 compared to the preceding three-month period. The report ranked the leading mobile original equipment manufacturers (OEMs) and mobile operators in the U.S. according to their share of usage by current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone. The April report found Samsung to be the top handset manufacturer overall with 22.1 percent market share, while Verizon led among mobile operators with 31.1 percent market share.

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OEM Market Share

For the 3 month period ending in April, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1 percent share of U.S. mobile subscribers, up one point from the prior three month period. LG ranked second with 21.8 percent share, followed by Motorola (21.6 percent share, down 1.3 percentage points), RIM (8.4 percent share) and Nokia (8.1 percent share).

    Top Mobile OEMs
    ---------------
    3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg.
     Ending Jan. 2010
    ----------------------------------------------
    Total U.S. Age 13+
    ------------------
    Source: comScore MobiLens
    -------------------------
                                   Share (%) of Mobile
                                       Subscribers
                                     -------------------
                                                    Point
                             Jan-10     Apr-10     Change
                             ------     ------     ------
    Total Mobile
     Subscribers               100.0%     100.0%       N/A
    ------------               -----      -----        ---
    Samsung                     21.1%      22.1%       1.0
    -------                     ----       ----        ---
    LG                          21.7%      21.8%       0.1
    ---                         ----       ----        ---
    Motorola                    22.9%      21.6%      -1.3
    --------                    ----       ----       ----
    RIM                          7.8%       8.4%       0.6
    ---                          ---        ---        ---
    Nokia                        9.1%       8.1%      -1.0
    -----                        ---        ---       ----

Mobile Operator Market Share

In a ranking of the top mobile operators in the U.S. during the 3 month period ending in April, Verizon led the market with 31.1 percent of mobile subscribers. AT&T ranked second with 25.2 percent market share, up 0.2 percentage points from the period ending January 2010. Sprint narrowly grabbed the #3 position with 12.0 percent market share, closely trailed by T-Mobile (12.0 percent), while Tracfone gained 0.3 points to capture 5.1 percent of the market.

    Top Mobile Operators
    3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg.
     Ending Jan. 2010
    Total U.S. Age 13+
    Source: comScore MobiLens
                             Share (%) of Mobile Subscribers
                                                      Point
                             Jan-10      Apr-10      Change
    Total Mobile
     Subscribers               100.0%       100.0%       N/A
    Verizon                     31.2%        31.1%      -0.1
    AT&T (Cingular)             25.0%        25.2%       0.2
    Sprint                      12.1%        12.0%      -0.1
    T-Mobile                    12.1%        12.0%      -0.1
    Tracfone                     4.8%         5.1%       0.3

Mobile Content Usage

In an average month during the February through April 2010 time period, 64.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.1 percentage points versus the prior three month period, while browsers were used by 31.1 percent of U.S. mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 29.8 percent of the mobile audience, representing a substantial increase of 3.1 percentage points over the prior three month period. Accessing of social networking sites and blogs also continued to grow, increasing 2.8 percentage points to 19.9 percent of mobile subscribers.

    Mobile Content Usage
    3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg.
     Ending Jan. 2010
    Total U.S. Age 13+
    Source: comScore MobiLens
                                Share (%) of U.S. Mobile
                                       Subscribers
                                                    Point
                             Jan-10     Apr-10     Change
    Total Mobile
     Subscribers               100.0%     100.0%       N/A
    Sent text message to
     another phone              63.5%      64.6%       1.1
    Used browser                28.6%      31.1%       2.5
    Used downloaded apps        26.7%      29.8%       3.1
    Played games                21.7%      22.4%       0.7
    Accessed social
     networking site or
     blog                       17.1%      19.9%       2.8
    Listened to music on
     mobile phone               12.8%      13.8%       1.0

comScore will be hosting a complimentary webinar, The State of the Mobile: A Fragmented Reality? on Wednesday, June 9 at 2:00 p.m. EDT. For more information and to register for this webinar, please visit: https://www1.gotomeeting.com/register/665260201

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SOURCE comScore, Inc.