NEW HAVEN, Conn., June 7 /PRNewswire/ -- Mascola Group, a Connecticut-based, multi-discipline marketing firm that specializes in affluent audiences, is pleased to announce that it has been selected by ResidenSea, the managing organization for the renowned residence ship The World, to provide marketing and advertising services. Mascola Group is tasked with establishing a targeted marketing effort to identify and reach out to discerning, high net worth individuals who would find respite in this "country club at sea."

One of the most unique vacation home experiences ever conceived, The World is 644' long and houses 165 private residences. The World is best described as a luxury community at sea, boasting several world-class restaurants, swimming pools, helipad, golf training facility, casino, and marina all onboard. The ship also is home to the world's only Banyan Tree Spa and Graff Diamond Jeweler at sea. The World's residents hail from 40 different countries and live aboard the ship anywhere from a few days a year to months at a time, making the ship a true floating community. The World stops at over 100 ports of call each year, on all 7 continents - ports that are often not on traditional cruise ship itineraries.

The team at Mascola Group is excited at the chance to work with ResidenSea on The World's upcoming campaign. "This is the opportunity of a lifetime," says Mascola Group President Chuck Mascola. "We are so thrilled to have partnered with, and be representing a brand as unique as The World."

Mascola Group will begin working with ResidenSea and The World this month.

About Mascola Group

Mascola Group is a multi-discipline marketing company based in New Haven, Connecticut. Mascola Group specializes in the evolving relationships between affluent audiences and their disposable income, building brands based in truth. Since its inception in 1987, Mascola Group has built a strong nucleus of both national and international clients in the Luxury, Travel and Leisure, Snow Sports and Boating industries. Current clients include Bradley International Airport, The Big E, Raymarine, Pebble Beach Resorts, Hancock Shaker Village, and The World. For more information on Mascola Group please visit www.mascola.com.

SOURCE Mascola Group