OKI Data Americas, which markets its products under the OKI® Printing Solutions brand today announced the launch of the innovative LE810 thermal label printer. The versatile device provides end users with the flexibility and convenience of adding new applications, eliminating the need to upgrade or purchase new hardware. This unique product feature truly differentiates the device from any other label printer in the market at this price pointⁱ, making it a more convenient alternative to the competition.

Along with transitioning the industry from device purchasing upgrades to application-based additions, the LE810 also features user replaceable interfaces for increased convenience and efficiency. Built standard with Dual Data Buffering (DDB), the LE810 processes two data streams simultaneously providing the highest throughputs in its classⁱ. Businesses save space with the device’s internal backing rewinder and enjoy the flexibility of multiple dispensing options. The lightweight, compact design fits seamlessly in any work space and is suitable for high-density bar codes, short runs, or frequent label formatting with Zebra^TM and ZPL^TM Command, SATO^TM Barcode Printer Language (SBPL) and Intelligent Command emulations.

“We had the opportunity to work with one of the leading global parcel companies to develop and deliver a versatile and reliable thermal label printer that meets the specific requirements of mid-range to high-end label printing environments,” said Nick Ciarlante, Senior Marketing Manager Mono/SIDM/Specialty Products, OKI Data Americas. “We built the LE810 to eliminate the inconvenience of purchasing additional hardware for new programs in addition to the added features such as Dual Data Buffering and user replaceable interfaces to provide unmatched functionality and throughput.”

The key features of each new LE810 thermal label printers include:

• 4 Configurations: Ethernet, USB, Serial or USB/Parallel/Serial
• Optional Internal Backing Rewinder; standard on Ethernet and USB models
• Optional Label Cutter; standard on Ethernet and USB models
• Dispensing Options; standard on Ethernet and USB models
• User replaceable interfaces
• Zebra and ZPL Command; SATO SBPL: Intelligent Command emulations
• Dual Data Buffering (DDB) for superior throughput
• Compact Design; steel frame construction for long lasting reliability
• Fastest print speed at up to 6 inches per seconds
• 2 year over night exchange warranty

At a starting price of $960.00, the LE810 is available in the United States and Canada.

OKI Printing Solutions provides liveⁱⁱ, toll-free technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

About OKI Data Americas, Inc.:

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $5.7 billion multinational corporation according to its FY 2008 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR(r) certified products.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, OKI Data Corp., High Definition Color T.M. and Design Reg. T.M., OKI Data Corporation proColor, T.M, OKI Data Americas, SATO Corporation Reg. T.M., Zebra and ZPL Reg. T.M.,

ⁱ As compared to Zebra S4M, Zebra ZM400, DataMax I-Series, Printronix T4M and Intermec PD4

ⁱⁱ Available in the U.S. and Canada only.