WEST HOLLYWOOD, CA -- (Marketwire) -- 06/07/10 -- Before Sandra Bullock kissed Scarlett Johansson while accepting her MTV Movie Generation Award, Tinsel Town's VIPs gathered to celebrate the coming MTV Movie Awards at Melanie Segal's Celebrity Save Our Seas (S.O.S) Lounge.

High atop the Foundation Room at the House of Blues, celebrities gathered to celebrate while supporting an important cause. Celebrity attendance helped raise awareness and funds for relief efforts for the tragic oil spill in the Gulf of Mexico.

"For every celebrity that shows up, we are texting 'WILDLIFE' to 20222 to make a donation to help those affected in the Gulf of Mexico," said Melanie Segal, owner of Platinum Publicity. "We were pleased to see that at the end of Sandra Bullock's acceptance speech, she reminded the audience to 'not forget the crisis in the Gulf.' To help make our planet greener, Platinum Publicity is also making donations to plant a tree in honor of each celebrity guest at the event."

On arrival at the event, celebrities were awarded exclusive House of Blues Foundation Room memberships, worth over two thousand dollars. Hallmark's famous hoops&yoyo characters were on hand to gift celebrities and congratulate them on their nominations. Guests had fun posing with 9 foot walk-about hoops&yoyo characters.

Celebrities were thrilled to start on the road to being Green when they were gifted PNY's electronic storage devices for computers, mobile devices and digital cameras.

Before their close-ups, make-up artists from Perfekt Beauty made sure celebrities were camera-ready, while DDF gifted guests their fabulous skin care products to get them prepared for the red carpet. Bed Head supplied guests with a range of new Antidotes Recovery products as well as their popular After-Party and Manipulator products to make their hair shine. Neil Med's reps showed VIPs the Neti-Pot solution to sinus and allergy problems and Macadamia gifted guests their hair care oils.

Once celebrities were beautified, it was time to get the perfect wardrobe, starting with Cosabella underwear and the brand new Cosabella jeans. Guests at Melanie Segal's Lounge were the first to receive a pair of these legging jeans, which aren't even available in stores yet. Event-goers picked up DKNY Smoothies, to smooth out all those unwanted bumps and lumps.

Once the underneath was taken care of, guests received See Thru Soul jean shorts and Adell Adell Bikinis for hot summer days. Adell Adell artists were custom decorating hoodies for celebrities. Watto hand-made belt buckles added funk to everyone's outfits and American Apparel "Legalize Gay" and "Legalize AZ" clothing. Shoppy Chic provided guests with stylish bags and purses made entirely from recycled materials and Violet Gumdrop's BFF necklaces inspired celebrities to declare their own BFFs. An accessory must was Deuce Brand Watches. OKBa reflexology-inspired sandals and Spare Pear flats, sure to soothe aching feet after a red carpet appearance, completed the summer wardrobe. Scholastic Inc. supplied the perfect summer reading materials: "Runaway" (an Airhead novel) by Meg Cabot, "Stolen" by Lucy Christopher and "Hunger Games" by Suzanne Collins. Celebrities were also excited to be gifted boxed DVD sets from AMC's popular show, "Mad Men," and USA network's "Burn Notice" and "Royal Pains."

For refreshments, Stonyfield Farm, the world's leading organic yogurt company, treated guests to yogurt in cups, bottles and squeezable tubes. One World Vegetarian offered an array of delicious Vegan cuisine and also gave guests vegetable plants to encourage them to start their own organic gardens. Celebrities indulged in Sprinkles Cupcakes, Paciugo Gelato, Coca-Cola, Izze Sparkling Fruit Juice and Icelandic Glacial Water.

Celebrities sang along with Fisher-Price's irresistible harmonizing Sing-a-ma-jigs and enjoyed a music lesson jam session with Charles Segal on a digital grand from Hollywood Piano Company. Everyone had photo-booth fun with Fotocabina before autographing a full sized Dream Arcades game to be auctioned, along with the event sign-in board, for the Save Our Seas charities.

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