BOISE, Idaho and SYDNEY, June 8 /PRNewswire/ -- InvolveMobile, the leading mobile marketing company, is equipping small and medium business owners with essential mobile marketing know how with the release of a comprehensive mobile marketing 'How to Guide'. The Guide aims to fill the gaps for the many business owners keen to utilize the mobile channel but unsure where to start with text messaging, apps or mobile web, and provide a new source of ideas for those already using the channel.

The 'Mobile Marketing How to Guide' is available for free from http://blog.involvemobile.com/ and takes marketers and business owners through every step of the process from the very basics right through to specific mobile marketing campaign ideas.

The Mobile Marketing Association (MMA) predicts spending in the mobile channel to grow by 27% in 2010. This growth is sparking interest amongst many small businesses who want to get involved but are unsure where to start.

"We see a lot of small businesses interested in using everything from text message alerts to mobile coupons with their customers, but often they have no idea where to start," says Simon Vella, CEO at InvolveMobile. "We've created the new Guide as an introduction to the mobile channel, in a clear way and taking you through the process from the very basics right up to running a campaign."

The new 27 page Guide covers every facet of text based mobile marketing answering the most common questions from 'How do I choose the best mobile marketing company?' to 'How does mobile marketing actually work?'.

The Guide features a host of great mobile marketing campaign ideas with industry specific information making it ideal for everyone from complete beginners through to more seasoned mobile marketers looking for something new. The Guide also features an extensive mobile marketing A-Z glossary, which makes understanding unfamiliar terms simple.

About InvolveMobile

Since 2001, InvolveMobile has powered successful mobile marketing programs, enabling clients with a single customer view across all campaigns. InvolveMobile is a database and multi-channel solution, including short code which touches consumers via SMS, mobile web, and ultimately email, and voice. The InvolveMobile platform operates off-deck and is fully carrier agnostic. For more information, please visit http://www.InvolveMobile.com.

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SOURCE InvolveMobile