Over the first five months of 2010, Hipcricket continues to showcase the increasing power and influence of mobile marketing and advertising. From January to May, the mobile marketing leader grew its client subscriber base by more than 50 percent as compared to the same timeframe in 2009. Over this time period, Hipcricket also experienced more than 40 percent growth in messaging, enabling clients such as Macy’s and HBO to effectively connect with and engage their customers like never before.

Specific details on some of Hipcricket’s biggest successes through the first half of 2010 include:

• Hipcricket has seen its clients achieve continued success including one major brand which has already generated revenues matching those from all of 2009.
• Hipcricket has witnessed the continued emergence of permission-based client databases, currently powering one that exceeds 290,000 consumers, all of who have opted-in to receive important communications directly on their mobile device.
• Hipcricket released HIP 6.0, the latest version of its cloud-based mobile marketing and advertising platform. HIP 6.0 includes new features such as enhanced analytics, tighter integration with industry-standard customer relationship management (CRM) and marketing resource management (MRM) systems and new, industry-leading hyperlocal targeting capabilities which enable brands to target customers and prospects based on location.
• Hipcricket announced the expansion of its Mobile Advertising Network that enables brands and media companies to reach a nationwide database of opted-in consumers via SMS and mobile display ads in applications and on the mobile Web.

“The past six months have shown us that mobile marketing has taken center stage, becoming a vital component to any successful marketing effort,” said Eric Harber, Hipcricket President and Chief Operating Officer. “Looking ahead we expect this trend to continue as leading brands and media companies tap into the power of mobile, mobile ad networks and permission-based databases to achieve their ultimate business objectives.”

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 65,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. More information can be found at: www.hipcricket.com.