The Center for Financial Services Innovation (CFSI) begins its 5^th Annual Underbanked Financial Services Forum today with Jack Dorsey, the co-founder of Twitter and Square, delivering the keynote address at 4:30 pm. In his address, “Social Media Meets Financial Services: Square the Circle,” Dorsey will give attendees the latest details on Square, his newest endeavor. With the Square reader—a small gadget that plugs into mobile devices—individuals and merchants can easily and instantly accept credit card payments. Dorsey will be guiding an interactive demonstration of Square’s latest Smartphone applications within his presentation.

Prior to the start of The Forum today, CFSI’s Underbanked Solutions Exchange, generously sponsored by Meta Payment Systems, will meet and discuss new research conducted by CFSI and Meta Payment Systems on the nuances of distributing general purpose reloadable prepaid cards in the branch environment. The Underbanked Solutions Exchange is a collaborative group of mid-size banks and credit unions engaged in action-oriented discussions to share thoughts, ideas, questions, and experiences with other institutions all with the ultimate goal of profitably and responsibly serving the underbanked. The Underbanked Solutions Exchange welcomes new participants Guaranty Bank, Dollar Bank, and Self-Help to the working group. The new participants join current Underbanked Solutions Exchange institutions Kinecta Federal Credit Union, Old National Bank, ESL Federal Credit Union, El Banco de Nuestra Comunidad, Comerica Bank, and Centris Federal Credit Union.

The Underbanked Financial Services Forum is the premier event for players across the financial services spectrum. Attendees get the latest information from industry experts and on-the-ground case studies, offering the best strategies and solutions to achieve profitable growth and long-term success. The Forum also offers an exhibit hall focused on underbanked solutions and a variety of networking formats. As awareness of the potential value and demographic diversity of the underbanked market continues to grow, the Underbanked Financial Services Forum remains the single best place to learn from and connect with industry leaders transforming the financial services landscape.

The Forum continues through Friday, June 11 and features a wide variety of guest speakers from across the financial services landscape. Speakers include: Susan Ehrlich, SVP and President, Sears Holding Corporation; Andrew D. Plepler, Global Corporate Social Responsibility Executive and Consumer Policy Executive, Bank of America; Mark Jones, Lead for Service Design and Innovation, IDEO; Michelle Greene, Deputy Assistant Secretary for Financial Education, U.S. Department of Treasury; and Ellen Lazar, Senior Advisor to the Chairman, FDIC.

For more on the Underbanked Financial Services Forum, visit http://www.americanbanker.com/conferences/cfsi10.

About CFSI

The Center for Financial Services Innovation is the nation’s leading authority on financial services for underbanked consumers. Since 2004, its programs have focused on informing, connecting, and investing – gathering enhanced intelligence, brokering and supporting productive industry relationships, and fostering best-in-class products and strategies. A non-profit affiliate of ShoreBank Corporation, CFSI works with leaders and innovators in the business, government and non-profit sectors to transform the financial services landscape. For more on CFSI, go to www.cfsinnovation.com